Category Archives: Email

As Strong As Your Weakest Link

Posted on June 18, 2013 by thedigitalconsultant

As the old saying goes “You are only as strong as your weakest link”. Interestingly, in the recent rash of data disclosures from Edward Snowden and his predecessors, the weakest link could well turn out to be of America’s own … Continue reading →

Posted in Business, Data, Email, Security | Tagged 2013, crime, cybersecurity, Edward Snowden, Encryption, Guardian, Julian Assange, National Security Agency, NSA, Roger Smith, Saxby Chambliss, Security, thedigitalconsultant, United States, whistleblower | Leave a comment

Mobile Device Uptake Doesn’t Mean They Read Your Stuff

Posted on February 5, 2013 by thedigitalconsultant

Here’s an interesting thought – don’t assume that because nearly everyone has, or uses, a mobile device that your email has a greater pick-up rate. Even the fact that 45% of the smartphones shipped in the year 2014 will be priced below … Continue reading →

Posted in Email, Mobile, Research, Web | Tagged 2013, GraphicMail, iPhone, Marketing, Mobile device, Mobile e-mail, Nicholas Eckert, research, Roger Smith, thedigitalconsultant, web design | Leave a comment

On The Subject Of Subjects

Posted on November 22, 2012 by thedigitalconsultant

If you don’t give your email subject lines serious consideration than your marketing campaign could well be a fizzer. Recent research from Adestra suggests that subject line length and specific words and phrases have a major impact on your email … Continue reading →