Who Is Using What In Social Media?

% of online adults who use the following social media websites, by year

Some interesting findings from a recent Pew Research survey.  Five key revelations:

  1. Facebook remains that most preferred site although its growth has slowed quite dramtically.
  2.  Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites
  3. Men now use Twitter more than women.  The reverse was true in 2013.
  4. More women (77%) than Men (66%) use Facebook
  5. While LinkedIn is showing strong growth more than 60% use it infrequently

Frequency of social media site use

About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
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1 Response to Who Is Using What In Social Media?

  1. Hey Roger,

    Like the post and the statistics. It’s kind of funny how the dynamics change. Young adults now consider Facebook for an older generation. Meanwhile, newer social media websites have experienced huge growth like Instagram.

    In any case, keep up the informative posts. I’ll be sure to visit again.


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