Bieber or the ‘Beeb’?

Ever despaired at emulating the follower feats of Justin Bieber and his ilk?  Perhaps you should not worry too much that your Twitter follower count is considerably lower than his.

Follower and FakesAs the chart above demonstrates, even the US President isn’t immune from the curse of  fake follower.  A quick review of these most popular twitter accounts shows that only a small percentage of followers could be termed ‘real’ and actively engaged.

Perhaps this is one of the reasons that Bieber’s recent vocal offering  to his besotted fans is titled “All Bad“?.  His real twitter followers number 9.36 million instead of the often promoted 46.8m.

It doesn’t get much better for the current leader on the twitter charts, Katy Perry.  Her real and engaged twitter fan base is only 3.33 million.  Poor old Barack Obama suffers a similar percentage fate which may or may not be a reflection on the incumbent.  He has a mere 2.6 million followers hanging on his every tweeted word.

But what of a major corporations, instead of the usual raft of personalities and politicians?  

The  BBC is one media organisation that has truly embraced social media in all its forms.  While the following of their various account varies, some like BBC Sport are doing rather well.  At time of writing they have 3378, 428 engaged followers.  The most preferred hour for their followers to visit is between 4 and 5 pm in the late afternoon, UK time and 60% of them are male with only 6% definitely identified as female.

So when it comes to veracity of your followers all that glitters is not necessarily gold.  Why not check your own following using this tool?

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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