Going Down The ‘Googla’ – Bottom of the List For Sharing Stories

Google claims 170m Google+ users but other reports have said it is a ghost town, so what is the truth?

Findings released appear to confirm the latter – despite its large number of accounts the platform is bottom of the list of social network users’ favoured channels.

Social media agency Umpf analysed 100 random online entertainment, health, business, technology and general news stories and looked at how many times each story was shared by Facebook, Google+, LinkedIn and Twitter users.

The findings show Twitter as the most active social network for sharing stories, followed by Facebook in second, LinkedIn third and Google+ last:

  1. For every 100million users of Twitter, 197.3 people were likely to share an online story
  2. For every 100million users of Facebook, 41.8 people were likely to share an online story
  3. For every 100million users of LinkedIn, 15.2 people were likely to share an online story
  4. For every 100million users of Google+, 6.0 people were likely to share an online story

Whilst Google+ is the second largest of the four in terms of official users*, and despite it arguably being the best placed of all four to succeed – it was created by Google post-Twitter, post-Facebook and post-LinkedIn, and designed to be the most socially-integrated network (“Online sharing is awkward. Even broken. And we aim to fix it.”) – it performs the worst.

Jon Priestley, of PR and Social Media agency Umpf, said: “Our findings clearly show a gulf between Google+ user numbers and their willingness to share online content, particularly when compared to rival platforms such as Facebook and Twitter“.

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About thedigitalconsultant

Roger Smith is an international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
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