Global Social Media Check Up 2012

As this presentation shows companies have adapted their marketing practice to embrace the use of social media.

A couple of key findings:

  • Twitter is the most popular social network among Fortune‘s Global 100 companies.
  • 79% of company Twitter accounts engage users using @mentions
  • Pinterest is being increasingly used to highlight products and services in a visual manner
  • Twitter is the most popular network for company use in Latin America
  • Many companies are using more than one social media account on the same network. This is especially so in Europe where there is the challenge of multiple languages
  • Companies in Asia are using different channels to communicate
  • Mobile Web, Visual Storytelling and Social Enterprise are the three big trends in the Asia Pacific region.

The presentation can be downloaded here.

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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