Multichannel Innovation in Mobile Marketing

NET-A-PORTER’s Window Shop

The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life.

Net-A-Porter won and innovation in mobile marketing award at E-Consultancy’s Innovation Awards 2012

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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