Seven Places Where Facebook Isn’t Number One

Clearly Japan is still more enamoured with Twitter than they are with Facebook but the latter is catching up fast. A year from now it is quite possible that Facebook will supplant Twitter as the social media platform of choice.

According to comScore who conducted the research in 40 markets, Facebook reached 55% of the world’s online audience in October 2011.  It also accounted for three of every four minutes spent networking on social media platforms, and one of every seven minutes on the entire web.

There are six other countries where Facebook is yet to rule.

  • In Brazil, Orkut still reigns (232 average minutes per visitor) but Facebook (205 average minutes per visitor) is catching up fast. 298.5% growth in Facebook usage over the past 12 months.
  • In Poland the indigenous is about to lose its ranks as #1 to Facebook
  • In Russia Facebook does not get a look-in.

  • Cafe and Cyworld are vying for top spot in South Korea
  • Facebook is not number one in Vietnam although it should be noted that comScore does not collect data from that country
  • It doesn’t have a presence in China

And here is how Facebook has risen in recent years, overtaking locally-grown platforms

Facebook growth remains highest in countries that are often termed “developing markets” e.g. Indonesia, India, Brazil and the Philippines.

The only country in the world where Facebook’s presence over 12 months has actually decreased is Canada, which a -1% growth over 2011.

And lest we forget, the global audience for Facebook currently stands at 797,952,700.

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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