This infographic based on the Buyersphere report provides a mouthwatering sample of B2B practice. The ‘content fillings’ are revealing with the importance of the company web site being reinforced.
LinkedIn has doubled in importance in the space of the year and even for those who shy away from onion rings, pressing the flesh at offline events and seminars remains important. That said, online events and seminars (webinars) have shown the greatest gain in business content interest, up 17% on 2010.
Whichever way you look at it, the B2B content burger just got bigger.
The survey was conducted in the UK and Europe with a range of companies, varying in size and profile. IT and manufacturing equipment were the most common types of purchase made recently but the Italians were purchasing more consultancy services, property/land and support services than other countries
40% of buyers used social media at some point in the buying process.