Social Media In Full Flush

A study of 3,000 people conducted by London’s Science Museum  set out to prove how important clean drinking water but came up with results that were even more edifying.

What the survey actually proved was how pervasive social media has become in our everyday life. The British would rather forgo the use of a flushing  toilet than go without Facebook according to the results.

They’d even cast aside their shoes to ensure that they had Facebook access and a decent internet connection.

Not surprisingly for those of us who have lived or visited Britain during one of its wet summers, ‘sunshine’ ranked at #1.

Google is almost as important as a good diet of fresh fruit although Twitter languishes at the bottom of the list of fifty items.

The list of ‘must haves’ has a very ‘techy’ feel to it. Flat screens and mobile phones rank higher than a wedding ring which probably goes some way to explain the country’s high divorce rate.

Here is the list in ranked order:

1. Sunshine
2. Internet connection
3. Clean drinking water
4. Fridge
5. Facebook
6. NHS
7. Cooker
8. Email
9. Flushing toilet
10. Mobile phone / smartphone
11. Tea and Coffee
12. Washing machine
13. Shower
14. Central heating
15. Painkillers
16. Fresh vegetables
17. Vacuum Cleaner
18. Kettle
19. Sofa
20. Shoes
21. Fresh fruit
22. Google
23. Car
24. Hair straighteners
25. Public transport
26. Laptop
27. Chocolate
28. DVD Player
29. Wristwatch
30. Make-up
31. Flat screen TV
32. Wedding ring
33. Tumble dryer
34. Bottled water
35. Ebay
36. Bicycle
37. Ipod
38. Air conditioning
39. Disposable nappies
40. Light bulbs
41. Spell-check
42. Sat Nav
43. Push-up bra
44. Nintendo Wii
45. iPad
46. Gym Membership
47. Season ticket to your football club
48. Freezer
49. Xbox
50. Twitter

The Museum’s Exhibition Manager, Sarah Richardson is reported as saying:
“Brits are obsessed by the weather, so it’s not surprising sunshine was rated as the top thing we couldn’t live without. But to say you can’t live without material things over drinking water is crazy”
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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
This entry was posted in Gadgets, Research, Social Media and tagged , , , , , , , , , . Bookmark the permalink.

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