A different vibe due to a new interface but what is the Google+ value proposition when compared to Facebook?
It is certainly Google’s best social network attempt to date but will it kneecap Facebook. I don’t think it will, but its ability to integrate with smart phones could well cement its niche.
Neither does Google+ currently appear to be a threat to Twitter, which is an open and outward looking platform. Google+ is all about Google and lacks the simplicity and singular focus of the ‘blue bird’.