Consumer Confidence Slips

Not good news for retailers. Nielsen Wire reports the re emergence of recessionary attitudes.  Their key findings are:

  • 58% of global online consumers said they are still in a recession – the most in the past year. More than half believe they will still be in a recession in a year’s time.
  • 31% of U.S. consumers said they have no spare cash for discretionary spending, along with 25% of Middle East/Africa consumers and 22% of Europeans.
  • U.S. fell five index points to 78, two points lower than the 80 points recorded at the height of the recession in the first half of 2009.
  • Indian consumers, despite a five point quarterly decline, remained the most positive.
  • Largest confidence declines in Q2 were recorded in Egypt and Saudi Arabia, which had enjoyed the biggest increases in Q1 2011.
  • Increasing utility bills and inflation again eclipsed the economy and job security as main concerns in Europe.
  • Latin America consumer confidence edges up one index point to 91.

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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