Panel Discussion: The Future of Online Retailing

Adam Lashinsky, Senior Editor at Large at Fortune Magazine moderated a panel discussion at Nielsen’s Consumer 360 with Mike Brennan, COO Peapod; Anne Jones, VP, Business Development, Kimberly-Clark and Steve Nave, SVP and GM,

  • Mobile commerce represents 2.7% of web revenue and $2.4 billion annually
  • Mobile commerce has doubled in size since 2009 alone
  • Moms with young kids are becoming one of the most important demographic drivers of e-commerce, with 20% of purchases from this demo falling coming from diapers and infant care

Source: Nielsen

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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