A recent FT Bowen Craggs survey ranked the top ten corporate web sies in 2011 for web effectiveness.
The company site remains its brand showcase and as the rankings reveal several of the top places were taken by European corporations.
The aim of producing this index is three-fold:
- To help organisations know where to look for ideas
- To pick out trends in online communications
- To allow the companies in the Index and other Bowen Craggs subscribers to see how they are performing against their peers
The benchmarking methodology employed considers two groupings: overall and specific. Specific metrics concentrate on how well the site serves different groups. Within the overall metrics, Construction covers navigation and coherence, Message looks at the visual and content messages the site transmits, while Contact covers both ease of making contact and use of FAQs.