Time Is One Your Side – Part Two

Social Media

A recent ‘The Science of Timing’ seminar for Hubspot‘s Dan Zarella suggested the following optimum times (US times – Central and Eastern Standard Time Zones) to be engaged:

  • Retweets of your content from Twitter

2-5 PM provides the greatest number of  ReTweets and you get more during the day thna during the night.

Later in the day (5 PM) and later in the week are the dominant times for retweeting,

You need to pick the optimum time for the time zones of your target market and this may vary from the above.

Use this free tool to determine the best timing for retweets of your content – you could well be surprised.

Interestingly the study also shows that those who Tweet about 22 times daily have the most followers so I suggest that if you are using an automated service such as Twitterfeed you should adjust the settings to this posting amount.

Using Google Analytics timing reporting mentioned above you will also be able to see the number of referrals from Twitter to your web site.

  • Facebook

Facebook sharing happens most during the weekends.

Less is more with Facebook postings and once a day, or once every second day, yields the best results

11 AM is the time when most people read content on Facebook. 2 AM, 5 AM, and 7 PM are the next best times which could mean some adjustment of corporate sleep patterns!).

  • Email

Most bounces are recorded at 6am. and 5 and 7 in the morning have the best opening rates.

97% read their email in the morning, and 95% read it in the afternoon.

Weekend email has an open rate of around 42%  but note that abuse reports are also highest on Saturday and Sunday, 6 AM being the peak for this.

As with Twitter automation, you can set you email programme to deliver it into inboxes at the best time to capture the attention of your target audience.

  • Blogs

Mornings are best for people who view blogs; 80% do so during this time.  The percentage drops to 60% during the afternoon, half (50%) read them in the evening and only 40% do so at night.

More men (60%) than women (50%)read blog posts in the evening, so demographic targeting is important.

Viewing rate is highest on a Monday (130 average) but tapers of a little on Tuesday. From Wednesday to Friday the average levels out at an average of 120 views. Saturday and Sunday’s average views are lowest (80). Comments i.e. feedback, is higher in the weekend.

10 to 11 am has the most blog views, averaging 190 and the lowest blog viewing rate is at 5 am(65)

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
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