On The Tiles

TheDigitalConsultant tile

Here’s a clever use of social media and engagement  by the Dutch Airline KLM. By logging on to the airline’s Facebook site visitors are invited to create their own Delft Tile.

One of these with its accompanying slogan will be chosen as the competition winner and this person will see their tile appear on a real KLM plane, flying on journeys of inspiration around the globe.

The combination of a traditional Dutch ceramic art form with the digital interaction using Facebook profile pictures is an inspired piece of advertising.

Watch the promo clip below and then try it for yourself

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About thedigitalconsultant

Roger Smith is an international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
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