Women Do More Of Both

According to a recent Neilsen report, women text and talk more than men.

Consumers over 55 are less inclined to text than others but all consumers under this age use their devices for texting messages, far more than they do for phone calls.

Woman text 30 percent more overall than men. The male of the species however indulges in more data rich activities such as surfing the Internet (31% for men vs. 29% for women), reading and sending e-mail (33% vs. 30%) and downloading apps (24% vs. 21%).

The same study also found that men are doing more shopping (as there are more of them laid off from regular employment) and women are watching more TV.

Women remain the biggest spenders per trip by about $10 per trip and this finding is probably that  they spend more on their planned weekly shopping for, and with, the family.

It would however be a step to far to say that men are what might politely be termed ‘unstructured shoppers’.

Online shopping is a favourite of both sexes with women having the edge.  Men are more involved in online auctions.

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About thedigitalconsultant

Roger Smith is an international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
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