Given The Flick

Another Google acquisition in the bag, this time through its subsidiary, YouTube.  The company has reportedly paid $US10 million for fflick so are they investing in talent or an add-on tool/service?  Most reports suggest both.

YouTube’s blog has announced:

We were impressed by the technical talent, design instincts and entrepreneurial spirit of the Fflick team. As part of YouTube, the Fflick team will help us build features to connect you with the great videos talked about all over the web, and surface the best of those conversations for you to participate in.”

It is interesting to note how the social media talent pool ebbs and flows between products. fflick for instance was founded by four former Digg employees.

fflick uses Twitter to analyse and organises comments about movies.  Sentiment analysis is potentially big business and fflick technology could be equally deployed across domains and verticals, anywhere where there is data.

Products, news, restaurants, TV shows, are but a few of the categories where a sentiment analysis can play a role so expect to see Google capitalise fully on its potential. They are aiming to add  a social layer to their products and fflick fits the bill.


About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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