Providing referral tools on a site, is an important marketing element that no marketer or online publisher should ignore.
There are several free options and one of the best is AddThis. One billion users monthly are reached through this sharing platform and, according to their media, AddThis is installed on more than 7 million domains. That is a lot of exposure.
I have used AddThis on one of my own sites and the results (above chart ) mirror those of the infographic produced by the company.
Email is the most prevalent use, with Facebook close behind and Twitter catching up fast.
Here is the AddThis breakdown of sharing statistics for 2010: