We Consume, We Collaborate

The Harvard Business School describes the Collaborative Consumption movement as:

“A socioeconomic groundswell that will transform the way companies think about their value propositions.”

Ted describes the presenter, Rachel Botsman,  as:

“… a social innovator who writes, consults, and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live.”

P2P file sharing and online technologies are transforming the way we share and trade, and on a scale that was never before dreamed of.

When all is said and done, the Collaborative Consumption model is a logical extension of the social media revolution.

This infographic shows the rise of collaborative consumption, including figures from LendingClub, a US p2p lender.

There are four fundamental forces that are reshaping global consumption behavior: the global recession, the re-emphasis on community, broader environmental awareness, and online networking technologies.

Online sharing can contribute to profit making.  Businesses such as EBay and new Zealand’s premier site, TradeMe, have already harnessed the power of collaborative consumption or to put it in simple terms “sharing”.

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
This entry was posted in Merchandising, Social Media and tagged , , , , , , , , , , . Bookmark the permalink.

One Response to We Consume, We Collaborate

  1. Pingback: Collaborative Consumption: Drivers, Systems, Implications – Improvisations – MIT Sloan Management Review « Fredzimny's CCCCC's

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