Premature Memories Best Forgotten

Facebook is red faced over the premature code leakage of new designs for its brand pages and a new photo section called “Memories”.

Location-based Places checkin functionality will also eventually appear so that page “likers” can check in.

An example can be seen on Ellen DeGeneres’s page.

Facebook has since put the site back up and has said:

“Some internal prototypes were exposed to people and resulted in us disabling the site briefly. It’s now back to normal.”

It is quite a drastic action to shut down a site of this size and deprive 550 million users of their Facebook fix but to their credit the site was up and running half an hour later.

No doubt the perosnal responsible for the inadverent release of these new designs will be having nightmarish “memories” of his or her own.

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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