Patrick Starzan, the Vice President of Marketing of the popular comedy website Funny or Die, in this interview with WebProNews details some of the mistakes that people are making with video on the Web.
Visible Measures research found that 19.4 percent of online viewers abandon a video within the first 10 seconds and 44.1 percent of viewers abandon online video within the first 60 seconds. Music videos were one of the worst categories as were those which were slow to get to their punch line.
The company researched 40 million videos in more than seven billion viewings to reach there conclusion.
The lesson to be learnt here is that no video should go unless until it is truly professional in content and production.
If you content is not engaging from the outset then you will not have a hope of capturing repeat visitation.
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- Be Funny or Don’t Even Try. What Makes a Video Go Viral? (marketingvox.com)
- 35% Increase in Online Sales Attributed to Innovative New Online Videos (prweb.com)