A Bird In The Hand

Meet the new Twitter.  The dual panel design no doubt will leave plenty of options for the placement of future advertising; a stable revenue stream is something the company has still not cracked.

Danny Sullivan in his review of the revamped design (incidentally code named “Phoenix” by Twitter engineers) notes the following improvements:

1) “Save This Search” Button & Filtering: The ability to save a search is made more noticable, and there are new filtering options, which I’ll explore more, further below.

2) Promoted Tweets: The ad-backed tweets, if available, continue to come above all other answers.

3) Top Tweets: Editorial picks from Twitter’s algorithm continue to be offered.

4) Most Recent Tweets: The latest results on your search topic. You can now also keep scrolling and scrolling to get more answers, which is nice.

5) People Results: Formerly called Name Results, and still including things that aren’t actually people, like companies, these now appear over to the right of the search results. You can drill down further into People Results matches by using either the “People” link in the filtering options at the top of the main search resutls or the “More people results” link directly.

During the media launch Twitter co-founder Evan Williams made the following claims:

 “A new bird, a new experience, a new twitter.com starts rolling out today,”

“It’s an easier and richer experience, and a better way to discover what is new in your world.”

The main advantage of  the new format appears to be that users can view videos, pictures and detailed information from a micro-message quickly in the side-panel.

There is no longer the need to navigate away from the timeline showing the tweet stream from people you have chosen to follow.

Growth of Twitter shows no sign of abating with about 370,000 people signing up dailyand users firing off more than 90 million tweets each day, according to Williams.
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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
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