One Bad Apple

It would seem that even with the most thorough of vetting procedures something can go wrong.

In the case of Apple, its App. Enforcer has been caught selling his own “bodily function” apps; to be more precise fart and urination simulations.

This begs the question as to whether a person with such a puerile mindset should ever have been placed in charge of an approval process, especially for a product that boasts about being smut free.

Wired who broke the story puts the news into context “Apple’s App Store serves over 225,000 apps, and only 5 percent of the 15,000 wares submitted each week are rejected, usually for technical reasons, according to Steve Jobs.

But Apple in the past has rejected apps because they had “limited utility” or displayed “overtly sexual content,” and the company has repeatedly come under fire for inconsistent decision making.

The activities of the Apple App. Enforcer get even murkier the more the media delve.

Valleywag has discovered more online skeletons in the closet, including a Twitter predilection to follow “lots of escorts and porn stars on the microblogging service, a public indulgence in precisely the sort of content his boss Apple CEO Steve Jobs has deemed too harmful and corrosive even to touch the app store“.

The Twitter account @pbshoemaker has since been deleted by its owner.

Why is all of this important? Nobody should be claiming any moral high ground but it once again raises the question, just who is watching the watchers?

Such a severe case of digital flatulence also clearly proves the old adage that one bad Apple spoils the barrel.

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About thedigitalconsultant

Roger Smith is an international, digital consultant and former British Council Director of Online Operations within the East Asia region. http://thedigitalconsultant.blogspot.com
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