According to Shan Phillips, Vice President, Greater China, Telecom Practice, The Nielsen Company, widespread ownership of mobiles is only a fairly recent development in China, but consumers there have fully embraced the technology.
Further more they are putting it to use in a far more robust manner than their US and European counterparts.
Landlines are either a thing of the past for consumers or they have leapfrogged this requirement and gone directly to their mobile for the web and voice communications. Parts of the Indian subcontinent have experienced a similar trend.
As Shan Phillips states, they don’t require hardwired Internet access for their fix of the Web. With mobile phones, everything they need is in the palm of their hand.
Competition amongst providers is getting increasingly tough with even the world’s biggest phone company, China Mobile,experiencing a slump of 10 percent from a 12-month high set on Aug. 10, 2009. The costs of promoting third-generation wireless services has also contributed to its slowed earnings growth.
Analysys International reports that the second quarter of 2010 saw the domestic mobile phone sales volume in China reach 59.16 million units.
Meanwhile 3G mobile phone sales reached nearly 150 million units in the first half of 2010. It is the lure of being able to use abundant mobile phone functions which has ensured that “intelligent” phones have the highest uptake.