This recent Nielsen survey is revealing and confirms just how influential the new online social environment has become for brand recognition and development. Consumers influencing consumers is the new order of things.
Family and Friends are still the primary influence but social media is a close third in the queue. It would appear though that “Influential Bloggers” are not as influential as they would have hoped with television still engendering greater brand trust.
Key findings from the Nielsen survey:
- More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics.
- 60% of those going online have visited a social network, with half going back everyday according to Facebook.
- 23% of social network users expect companies to listen and respond to what is said online