Smart Billboards Target Consumers

Symbol of the prefecture of Tokyo (represents ...

With the aid of a small camera that scans the faces of passersby, a new type of  billboard will quickly tailor its marketing message to suit.  Sex and age triggers the relevant marketing messages.

The Digital Signage Promotion Project is currently being tested for a year by a consortium of 11 Japanese railway companies.

Twenty seven high-tech advertising boards now grace the subway stations around Tokyo and while face recognition software is being used, the companies are quick to assure commuters that no recorded images will be stored.

Only data related to groups of people will be held.  This information relates to categories of people, which ads they look at and the times of day when they do so.

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About thedigitalconsultant

Roger Smith is a retired international, digital consultant and former British Council Director of Online Operations within the East Asia region.
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