Tag Archives: United States

Apps, ‘Appless And The Great Unwashed

If you think you are going to make your fortune by producing an app and selling it to the multitudes consider this: out of the thousands of apps available, the average mobile user tends to only use between 22 and … Continue reading

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Not Another Brick In The Wall – A Lesson For All Brand Managers In A Digital World

The leaked internal report from the New York Times details the digital health of the publication and has a number of pointers that any brand manager should be taking note of. Cultural change seems to be one of the main … Continue reading

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Malware Momentum

If you ever doubted the veracity about the sheer volume of cyber attacks that take place globally in any given hour, take a look at the Kaspersky Cyberstat portal. 70% of malware is AdWare and 15% are trojans. The  volume … Continue reading

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