Tag Archives: Social network

Social Log-Ins Improve E-Commerce

Posted on April 12, 2012 by thedigitalconsultant

Using a social login and social sharing will increase engagement and conversion. According to a recent study by Monetate just under a half of all US consumers prefer to use a social log-in when creating a new or guest account … Continue reading →

Posted in Business, Marketing, Social Media, Web | Tagged 2012, Consumer, ecommerce, Facebook, Gigya, LinkedIn, Login, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 1 Comment

Is Your Tweet Worth $5?

Posted on March 16, 2012 by thedigitalconsultant

The answer would appear to be yes according to this infographic from Imbue Marketing. And 63% of companies surveyed stated that social media had improved their marketing.

Posted in Marketing, Social Media, Uncategorized | Tagged 2012, Business, Facebook, Imbue Marketing, Internet marketing, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 2 Comments

More on Facebook’s Dominance

Posted on February 13, 2012 by thedigitalconsultant

This recent map from Vincenso Cosenza graphically shows the dominance of Facebook in the social media world. Facebook is ranked #1in 127 countries out of a total 136 listed. Equally interesting is how this landscape has changed in the past three years. Note how Twitter and LinkedIn … Continue reading →

Posted in Research, Social Media | Tagged 2012, Blog, Facebook, Italy, LinkedIn, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter, Vincenzo Cosenza | Leave a comment

2012 Predictions – A Year to Digitally Disengage and Plant Vegetables?

Posted on December 30, 2011 by thedigitalconsultant

Well at least the headline was catchy but you get my drift; any digital or social prediction for the year ahead needs to be prefaced by the financial realities that our world will be facing. Bricks and mortar establishments will continue to struggle in shaky economic times and these … Continue reading →

Posted in Business, Data, Marketing, Publishing, Research, Social Media, Video, Web | Tagged 2012, Brookings Institution, browsers, control, Crowdsourcing, Electronic commerce, google, influence, Klout, kred, Media, micropayments, predictions, privacy, RedBubble, Roger Smith, social, Social media, Social network, Television, thedigitalconsultant, Twitter | Leave a comment

Beta and Beta

Posted on November 17, 2011 by thedigitalconsultant

Here’s the rub; Google Music was launched around the world yesterday with much fanfare but trying using it and you will join the majority of the global population in getting this message. Google music offers some 13 million songs to the lucky few who … Continue reading →

Posted in Google, Merchandising, Mobile, Social Media, Web | Tagged 2011, Android, Apple, Cloud computing, google, Google Music, iTunes, Roger Smith, Social network, thedigitalconsultant | Leave a comment

First A Wave And Now Barely A Ripple

Posted on October 29, 2011 by thedigitalconsultant

How was your Google+ post shared and how influential was it? Google have just introduced Ripple which graphically displays how Google+ post activity unfolds. Another nice touch is the ability to see how these conversation develop over time by clicking on the ‘watch the spread … Continue reading →

Posted in Google, Research, Social Media | Tagged 2011, demographics, google, research, Ripple, Roger Smith, Searching, Social network, thedigitalconsultant | Leave a comment

How to ‘Socialise’ Your Brand

Posted on October 27, 2011 by thedigitalconsultant

It not a question of simply regurgitating your content into social media. As this infographic shows, the top brands create original content for their social media. A recent study by Weber Shandwick and Forbes Insights shows that internal focus and consistency … Continue reading →

Posted in Business, Marketing, Research, Social Media | Tagged 2011, Brand, Business, Facebook, Forbes, infographic, Roger Smith, Social media, Social network, thedigitalconsultant, Weber Shandwick, Wikileaks | Leave a comment

Attack Of The ‘Munchies’. How Businesses Devour Content

Posted on October 12, 2011 by thedigitalconsultant

This infographic based on the Buyersphere report provides a mouthwatering sample of B2B practice. The ‘content fillings’ are revealing with the importance of the company web site being reinforced. Click on image to see larger version LinkedIn has doubled in importance in the space … Continue reading →

Posted in Business, Marketing, Merchandising, Research, Social Media, Web | Tagged 2011, Business, Business-to-business, buyersphere, Facebook, LinkedIn, Marketing, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 1 Comment

Facebook For Life

Posted on September 25, 2011 by thedigitalconsultant

The new Facebook Timeline will allow you to promote your key life moments, from birth. Whether this is a good or bad thing is very much a matter of personal preference, but given the global interest in genealogy they could … Continue reading →

Posted in Social Media | Tagged 2011, F8 conference, Facebook, Facebook Timeline, Roger Smith, Social media, Social network, thedigitalconsultant | Leave a comment

On The Shelf

Posted on September 23, 2011 by thedigitalconsultant

How effective is the links that you have shared? Looking for a longer ‘shelf life’ for your content? It might pay to use video as it has been reinforced yet again, that the internet has a very short attention span. … Continue reading →