Tag Archives: research

How Agencies Rate Their Clients Social Media Tactics

Posted on January 31, 2012 by thedigitalconsultant

Agencies have rated the effectiveness of their clients’ social marketing tactics and according to an article by Marketing Sherpa, posting content on company-branded or -managed blogs is deemed either very or somewhat effective by 85% of agencies. This is particularly so … Continue reading →

Posted in Business, Marketing, Research | Tagged 2012, agencies, Business, marketingsherpa, rating, research, Roger Smith, Social media, thedigitalconsultant | Leave a comment

Mak’in Bacon

Posted on January 15, 2012 by thedigitalconsultant

Both SPAM and Bacon are ’meaty subjects’ and this is no coincidence. As this infographic demonstrates it would take a staggering 52,000 years to unsubscribe from all of the Bacon sent to the world’s in-boxes in one day. It is projected that Bacon will … Continue reading →

Posted in Email, Research | Tagged 2012, Bacon, Email, infographic, research, Roger Smith, Spam, thedigitalconsultant | Leave a comment

Seven Places Where Facebook Isn’t Number One

Posted on January 6, 2012 by thedigitalconsultant

Clearly Japan is still more enamoured with Twitter than they are with Facebook but the latter is catching up fast. A year from now it is quite possible that Facebook will supplant Twitter as the social media platform of choice. According to comScore who conducted the research in … Continue reading →

Posted in Uncategorized | Tagged 2012, Brazil, ComScore, Cyworld, Facebook, Japan, Nasza-Klasa.pl, Orkut, research, Roger Smith, Social media, statistics, thedigitalconsultant, Twitter | Leave a comment

Just When Is The Internet Awake?

Posted on November 28, 2011 by thedigitalconsultant

The circles above are sized according to the number of broadband subscribers in each country, as measured December 2009 – June 2011. See the full interactive presentation here.

Posted in Data, Research, Web | Tagged 2011, Broadband, data, edlundart, internet, research, Roger Smith, thedigitalconsultant | Leave a comment

First A Wave And Now Barely A Ripple

Posted on October 29, 2011 by thedigitalconsultant

How was your Google+ post shared and how influential was it? Google have just introduced Ripple which graphically displays how Google+ post activity unfolds. Another nice touch is the ability to see how these conversation develop over time by clicking on the ‘watch the spread … Continue reading →

Posted in Google, Research, Social Media | Tagged 2011, demographics, google, research, Ripple, Roger Smith, Searching, Social network, thedigitalconsultant | Leave a comment

Swearing To Do Good

Posted on October 20, 2011 by thedigitalconsultant

Most people who who live in a family situation are very familiar with the concept of a ‘swear jar’. Being hit in the pocket tends to rapidly focus language away from the profane. Here’s a clever adaption of this principle. … Continue reading →

Posted in Business, Media, Research, Social Media | Tagged 2011, content, Decency, Facebook, Mark Twain, Online Communities, Profanity, research, Roger Smith, Social media, swearing, thedigitalconsultant, Twitter, UNICEF | Leave a comment

On The Shelf

Posted on September 23, 2011 by thedigitalconsultant

How effective is the links that you have shared? Looking for a longer ‘shelf life’ for your content? It might pay to use video as it has been reinforced yet again, that the internet has a very short attention span. … Continue reading →

Posted in Email, Media, Social Media, Video, Web | Tagged 2011, bit.ly, Facebook, HalfLife, Instant messaging, research, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter, YouTube | Leave a comment

Social Media In Full Flush

Posted on September 10, 2011 by thedigitalconsultant

A study of 3,000 people conducted by London’s Science Museum set out to prove how important clean drinking water but came up with results that were even more edifying. What the survey actually proved was how pervasive social media has become in our everyday life. … Continue reading →

Posted in Gadgets, Research, Social Media | Tagged 2011, Britain, Drinking water, Facebook, London, research, Roger Smith, Science Museum (London), survey, thedigitalconsultant | Leave a comment

The Growth Of Social Media

Posted on September 4, 2011 by thedigitalconsultant

A couple of interesting observations can be made from this chart, recently release by Search Engine Journal: 75% of brand “likes” are coming from advertisements Mobile access to Facebook accounts has grown 200% in a year. The 50-64 Age demographic … Continue reading →

Posted in Social Media | Tagged 2011, Business, Facebook, infographic, LinkedIn, map, Orkut, research, Roger Smith, Social media, thedigitalconsultant, Twitter, world, YouTube | 1 Comment

Local News feeds The Newspaper Habit

Posted on August 31, 2011 by thedigitalconsultant

News and local news in particular are the main reasons that people continue to subscribe to their local newspapers. Doing so out of habit doesn’t figure prominently but seeking incentives through coupons does. This makes local newspapers particularly vulnerable to the rapidly … Continue reading →