Tag Archives: Mobile phone

Multichannel Innovation in Mobile Marketing

NET-A-PORTER’s Window Shop The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life. Net-A-Porter won and innovation in mobile marketing award at E-Consultancy’s Innovation Awards 2012

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Internet Usage Predictions for this Year

Although we are nearly two months in to 2012 it is interesting to note that some are predicting global internet growth of more than 3% this year.  In the past five years internet usage has grown a whopping 121% showing just how reliant we are on it in our … Continue reading

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This Week’s Cartoon

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Lie Back And Enjoy It

Going to bed with a good book has always been one of the great soporific delights in life; a way to switch off of from the troubles of the day and relax before sleep. It is therefore not a great … Continue reading

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Women Do More Of Both

According to a recent Neilsen report, women text and talk more than men. Consumers over 55 are less inclined to text than others but all consumers under this age use their devices for texting messages, far more than they do … Continue reading

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More On Mobile

CommScore have recently releases their first comparative report on mobile usage in Japan, United States and Europe and it makes for interesting reading. They examined multiple dimensions of mobile usage to get a comparative look on how consumers interact with … Continue reading

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Upwardly and Outwardly mobile in China

Landlines are either a thing of the past for consumers or they have leapfrogged this requirement and gone directly to their mobile for the web and voice communications. Continue reading

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