Tag Archives: Marketing

Mobile Device Uptake Doesn’t Mean They Read Your Stuff

Here’s an interesting thought – don’t assume that because nearly everyone has, or uses, a mobile device that your email has a greater pick-up rate. Even the fact that 45% of the smartphones shipped in the year 2014 will be priced below … Continue reading

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Text, Buttons Or Banners – What Works Best?

According to a post by Simon Penson of eConsultancy conversions from a corporate web site are best served by buttons, with the the traditional banners trailing a distant third. The research was conducted on a casino web site over a period of 12 months and with a … Continue reading

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On The Subject Of Subjects

If you don’t give your email subject  lines serious consideration than your marketing campaign could well be a fizzer. Recent research from Adestra suggests that subject line length and specific words and phrases have a major impact on your email … Continue reading

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