Tag Archives: Marketing

Social CRM A No-Brainer

Posted on May 14, 2012 by thedigitalconsultant

There remains a common tendency to say ‘social’ and think ‘marketing’ but the social revolution of the past decade is broader than this narrow confine. As the infographic below demonstrates the social customer of today is looking to ‘participate’ all … Continue reading →

Posted in Business, Marketing, Social Media | Tagged 2012, Business, Customer relationship management, Customer service, e-commerce, Gartner, Marketing, Roger Smith, sales, Social CRM, Social media, thedigitalconsultant | Leave a comment

Why Pinning Is In Your Best Interest

Posted on April 30, 2012 by thedigitalconsultant

Those of us who are early adopters of Pinterest will have noticed a dramatic rise in activity from this social media channel in recent months. As the above chart from a recent Experian study shows, Pinterest has clearly captured the … Continue reading →

Posted in Business, Gadgets, Google, Marketing, Research, Social Media | Tagged 2012, Brand, Business, Experian, Facebook, Google Chrome, Internet marketing, Marketing, Modea, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

A Marketer’s Guide To Pinterest

Posted on April 30, 2012 by thedigitalconsultant

Source: MDG Advertising

Posted in Marketing, Social Media, Video | Tagged 2012, Marketing, Pinterest, Roger Smith, Social media, thedigitalconsultant | Leave a comment

The Early QR Code Catches The Worm

Posted on April 5, 2012 by thedigitalconsultant

Want to capture the attention of those busy commuters and convince them to shop with you? Here’s what Tesco did in Korea, redefining the meaning of ‘grocery shopping’ for today’s generation. Using Smartphone technology it is providing QRCodes for items. … Continue reading →

Posted in Business, Merchandising, Mobile | Tagged 2012, Business, Grocery store, Home Plus, Korea, Marketing, Online shopping, QR code, Retail, Roger Smith, Smartphone, supermarket, Tesco, thedigitalconsultant | Leave a comment

Is the New Timeline Timely?

Posted on March 10, 2012 by thedigitalconsultant

At the end of this month those of us with Facebook business pages will be moved into ‘timeline mode’ whether we want it of not. If you are like me, you will have seized the nettle and made the transfer already. I … Continue reading →

Posted in Business, Google, Marketing, Social Media | Tagged 2012, Business, Dave Fleet, Facebook, Jay Baer, Landing page, Marketing, Page, Roger Smith, Small business, thedigitalconsultant, Timeline | 1 Comment

Social Commerce Psychology

Posted on December 27, 2011 by thedigitalconsultant

There are six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce according to studies by psychologists. Or as Paul Marsden of Socialcommercetoday puts it, “Understanding why it makes commercial … Continue reading →

Posted in Research, Social Media | Tagged 2011, Business, Facebook, Marketing, Paul Marsden, Psychology, Roger Smith, Social commerce, Social media, Social proof, Social shopping, TabJuice, thedigitalconsultant | 1 Comment

The Difference Between A Brand And A Product

Posted on December 27, 2011 by thedigitalconsultant

At the risk of sounding ‘corny’, it is still the same old cereal. Related articles What is the difference between Branding and Marketing? (cmoondemand.wordpress.com) A Simple Blueprint for a Successful Brand (forbes.com)

Posted in Business, Humour, Marketing, Merchandising | Tagged 2011, Brand, Business, Cereal, Marketing, Marketing and Advertising, product, Roger Smith, thedigitalconsultant | Leave a comment

Attack Of The ‘Munchies’. How Businesses Devour Content

Posted on October 12, 2011 by thedigitalconsultant

This infographic based on the Buyersphere report provides a mouthwatering sample of B2B practice. The ‘content fillings’ are revealing with the importance of the company web site being reinforced. Click on image to see larger version LinkedIn has doubled in importance in the space … Continue reading →

Posted in Business, Marketing, Merchandising, Research, Social Media, Web | Tagged 2011, Business, Business-to-business, buyersphere, Facebook, LinkedIn, Marketing, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 1 Comment

Marketing With Facebook Places And Deals

Posted on August 18, 2011 by thedigitalconsultant

Mari Smith of Social Media Examiner explains how Facebook Places and Deals work, why you should pay attention to them and how you can use them to grow your local business. Related articles Facebook opens up Places deals to Aussie … Continue reading →

Posted in Business, Marketing, Social Media | Tagged 2011, Business, Facebook, Facebook Deals, Facebook features, Facebook Places, Mari Smith, Marketing, Roger Smith, thedigitalconsultant | Leave a comment

A 3D Digital Future Mapped Out

Posted on July 30, 2011 by thedigitalconsultant

3D projection is any method of mapping three-dimensional points to a two-dimensional plane. It is put to good use by big brands using this projection mapping technique. Along with the increasing use of other forms of Augmented Reality such as … Continue reading →