Tag Archives: Marketing and Advertising

Should Your SEO Guru Vacate Their Throne?

Posted on March 29, 2012 by thedigitalconsultant

If you have been religiously over-hyping your keyword content in the hope of getting a higher search ranking then Google’s recent’s pronouncements should be of concern. Google is working on making SEO matter less important, or to put it another … Continue reading →

Posted in Email, Google, Search, Social Media, Web | Tagged 2012, Asia Pacific, Brand, Business, Gmail, google, infographic, Marketing and Advertising, Roger Smith, SEO, thedigitalconsultant | Leave a comment

Think Big, Think Local

Posted on February 6, 2012 by thedigitalconsultant

Sometimes its is difficult to see the wood for the trees. The Web is a big place packed full of global opportunities but if current trends are to be believed, thinking ‘local’ is the best business approach. A ‘localised’ online … Continue reading →

Posted in Business, Marketing, Social Media, Web | Tagged 2012, Business, Facebook, infographic, Internet marketing, Marketing and Advertising, Marketing mix, Roger Smith, Social media, thedigitalconsultant, Website | Leave a comment

The Difference Between A Brand And A Product

Posted on December 27, 2011 by thedigitalconsultant

At the risk of sounding ‘corny’, it is still the same old cereal. Related articles What is the difference between Branding and Marketing? (cmoondemand.wordpress.com) A Simple Blueprint for a Successful Brand (forbes.com)

Posted in Business, Humour, Marketing, Merchandising | Tagged 2011, Brand, Business, Cereal, Marketing, Marketing and Advertising, product, Roger Smith, thedigitalconsultant | Leave a comment

A 3D Digital Future Mapped Out

Posted on July 30, 2011 by thedigitalconsultant

3D projection is any method of mapping three-dimensional points to a two-dimensional plane. It is put to good use by big brands using this projection mapping technique. Along with the increasing use of other forms of Augmented Reality such as … Continue reading →

Posted in Merchandising | Tagged 2011, 3D projection, Augmented reality, Brand, Business, London, Marketing, Marketing and Advertising, Ralph Lauren, Roger Smith, thedigitalconsultant | Leave a comment

New Publication – 12 Easy and Free Steps to Join the Digital Revolution

Posted on June 14, 2011 by thedigitalconsultant

How to Build an Online Presence and Save Money. International digital consultant Roger Smith explains the simple options for building a successful online presence and getting the best from social media and email. The e-publication covers: strategy online profiling and … Continue reading →

Posted in Email, Merchandising, Publishing, Social Media, Web | Tagged 12 easy steps, 2011, book, Business, Domain name, e-book, Facebook, Internet marketing, kindle, Marketing and Advertising, publication, Roger Smith, Social media, thedigitalconsultant, Twitter, YouTube | Leave a comment

Time Is One Your Side – Part Two

Posted on April 28, 2011 by thedigitalconsultant

Social Media A recent ‘The Science of Timing’ seminar for Hubspot‘s Dan Zarella suggested the following optimum times (US times – Central and Eastern Standard Time Zones) to be engaged: Retweets of your content from Twitter 2-5 PM provides the … Continue reading →

Posted in Email, Social Media, Web | Tagged 2011, Business, Dan Zarrella, Facebook, google, Google Analytics, HubSpot, Internet marketing, Marketing, Marketing and Advertising, Online Communities, research, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

Time Is On Your Side – Part One

Posted on April 27, 2011 by thedigitalconsultant

Social and online media is all about engagement; more often than not in realtime. If you are posting on social media sites at times when your target audience are away doing something else then you have a problem. More of … Continue reading →

Posted in Email, Publishing, Web | Tagged 2011, Business, google, Google Analytics, Greasemonkey, Internet marketing, Marketing, Marketing and Advertising, Online Communities, research, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

2011 Crystal Ball Gazing

Posted on January 1, 2011 by thedigitalconsultant

The reality is that there will be so much happening in 2011 and at a faster pace than ever before. Top picks: 3D-enabled television sets will contiue to be pushed by manufacturers but the ‘imminent 3D revolution’ will remain on … Continue reading →