Tag Archives: Marketing and Advertising

Should Your SEO Guru Vacate Their Throne?

Posted on March 29, 2012 by thedigitalconsultant

If you have been religiously over-hyping your keyword content in the hope of getting a higher search ranking then Google’s recent’s pronouncements should be of concern. Google is working on making SEO matter less important, or to put it another … Continue reading →

Posted in Email, Google, Search, Social Media, Web | Tagged 2012, Asia Pacific, Brand, Business, Gmail, google, infographic, Marketing and Advertising, Roger Smith, SEO, thedigitalconsultant | Leave a comment

Think Big, Think Local

Posted on February 6, 2012 by thedigitalconsultant

Sometimes its is difficult to see the wood for the trees. The Web is a big place packed full of global opportunities but if current trends are to be believed, thinking ‘local’ is the best business approach. A ‘localised’ online … Continue reading →

Posted in Business, Marketing, Social Media, Web | Tagged 2012, Business, Facebook, infographic, Internet marketing, Marketing and Advertising, Marketing mix, Roger Smith, Social media, thedigitalconsultant, Website | Leave a comment

The Difference Between A Brand And A Product

Posted on December 27, 2011 by thedigitalconsultant

At the risk of sounding ‘corny’, it is still the same old cereal. Related articles What is the difference between Branding and Marketing? (cmoondemand.wordpress.com) A Simple Blueprint for a Successful Brand (forbes.com)