Tag Archives: IPad

Multichannel Innovation in Mobile Marketing

Posted on February 24, 2012 by thedigitalconsultant

NET-A-PORTER’s Window Shop The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life. Net-A-Porter won and innovation in mobile marketing award at E-Consultancy’s Innovation Awards 2012

Posted in Business, Marketing, Mobile | Tagged 2012, awards, Innovation, IPad, Market, Mobile device, Mobile marketing, Mobile phone, Roger Smith, thedigitalconsultant | Leave a comment

Internet Usage Predictions for this Year

Posted on February 20, 2012 by thedigitalconsultant

Although we are nearly two months in to 2012 it is interesting to note that some are predicting global internet growth of more than 3% this year. In the past five years internet usage has grown a whopping 121% showing just how reliant we are on it in our … Continue reading →

Posted in Data, Research, Web | Tagged 2012, Business and Economy, infographic, internet, IPad, Mobile phone, Roger Smith, Social media, tablet, thedigitalconsultant, usage | Leave a comment

When A BlackBerry Becomes A Raspberry

Posted on September 16, 2011 by thedigitalconsultant

It might be time to consider selling those Blackberry shares? Apple is clearly king of the fruits. Related articles BlackBerry Maker Hit By Slump In Profits (news.sky.com) BlackBerry Blues: Why Apple’s a Better Bet Than Research In Motion (dailyfinance.com)

Posted in Gadgets, Merchandising, Mobile | Tagged 2011, Apple, blackberry, Brand, IPad, Roger Smith, Smartphone, thedigitalconsultant | Leave a comment

Toying With An Idea

Posted on September 15, 2011 by thedigitalconsultant

There used to be a time when serious educationalists and more importantly parents, frowned on the viewing of cartoons. Reading of ‘proper books’ was vigorously promoted and cartoons or comics were consigned to the frivolous entertainment basket. Construction play started with … Continue reading →

Posted in Gadgets, Merchandising | Tagged 2011, Apple, cartoon, children, Education, future, Hasbro, IPad, kids, Lego, Lego Universe, Roger Smith, thedigitalconsultant, toys | Leave a comment

Local News feeds The Newspaper Habit

Posted on August 31, 2011 by thedigitalconsultant

News and local news in particular are the main reasons that people continue to subscribe to their local newspapers. Doing so out of habit doesn’t figure prominently but seeking incentives through coupons does. This makes local newspapers particularly vulnerable to the rapidly … Continue reading →

Posted in Data, Media, Mobile, Publishing, Social Media | Tagged 2011, Advertising Age, Groupon, IPad, LivingSocial, Local news, newspaper, research, Roger Smith, San Francisco, Tackable, thedigitalconsultant, United States | Leave a comment

PC Notebooks Collapse

Posted on July 22, 2011 by thedigitalconsultant

There has got to be concern in HP today as securities and investment banking firm Jefferies placed a hold rating on the company following the dramatic decline in their PC Notebook sales. The overall growth in PC Notebooks is also stagnant whereas Apple’s … Continue reading →

Posted in Gadgets, Mobile | Tagged 2011, IPad, Roger Smith, thedigitalconsultant | Leave a comment

Lie Back And Enjoy It

Posted on June 5, 2011 by thedigitalconsultant

Going to bed with a good book has always been one of the great soporific delights in life; a way to switch off of from the troubles of the day and relax before sleep. It is therefore not a great … Continue reading →

Posted in Mobile, Publishing, Web | Tagged 2011, eReader, IPad, Mobile phone, Nielsen, Roger Smith, Smartphone, tablet, Television, thedigitalconsultant | Leave a comment

Cooking Bacon And Eggs With Your iPad

Posted on June 2, 2011 by thedigitalconsultant

Non stick cooking just like Jamie Olliver does it. Brazilian advertising agency DCS’s interactive iPad ad simulates real cooking.

Posted in Gadgets, Merchandising, Mobile | Tagged 2011, Advertising, agency, Apple, Brazil, cooking, IPad, Roger Smith, thedigitalconsultant | Leave a comment

The Age Of Dead Trees, dead?

Posted on May 27, 2011 by thedigitalconsultant

While the impact of digital technologies upon newspapers in their printed form is well known, the future for printed magazines is also looking a lot less rosy. John Bigg’s review in Crunch Gear shows that New Yorker‘s iPad version has … Continue reading →

Posted in Gadgets, Publishing, Web | Tagged 2011, App Store, Apple, Condé Nast, CrunchGear, IPad, New Yorker, Publishing, Roger Smith, thedigitalconsultant | Leave a comment

An App That Takes Journalism To Another Level

Posted on April 20, 2011 by thedigitalconsultant

The leading Swiss company Ringier have just launched a revolutionary and rather trendy ‘Appazine’. An ‘Appazine‘ for the uninitiated is, as its title suggests, a magazine styled app and Ringier’s app is called The Collection. The Collection is a multi-language … Continue reading →