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Tag Archives: digital marketing
Digital Medicine
Posted in Humour
Tagged 2012, Advertising Age, digital marketing, humor, humour, Roger Smith, Social Networking, thedigitalconsultant
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Influencing South East Asian Consumers and Small Business Administration Survival
According to a recent Nielsen report, South East Asian’s respond well to advertising delivered on social media and mobile phones. 73% of these South East Asian consumers said they were “highly” or “somewhat” influenced by web site advertisements on social media. This is 13% … Continue reading
Posted in Business, Marketing, Social Media
Tagged 2011, Advertising, Business, Consumer, digital marketing, Roger Smith, Small business, SME's, Social media, survival, thedigitalconsultant, Vietnam, Word of mouth
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Advertising Gets The Wobbles
Pudding power never looked so good. The somewhat-famous Jello Pudding Face web site which monitors the mood of global tweets, has been up-scaled to a large interactive sign board on the corner of West Broadway and Grand in New York City. When the mood … Continue reading
Fruity Fun – Integrated Digital Marketing
For the launch of Coca Cola’s “More Fanta, Less Serious” campaign in Dubai, Memac Ogilvy chose to use 3D projection mapping on the buildings of Dubai Mall. Fanta is an older brand in the Coca Cola stable and the aim is to make it fun … Continue reading
Posted in Merchandising, Social Media, Uncategorized
Tagged 2011, 3D projection, Advertising Age, Coca-Cola, digital marketing, Dubai, Dubai Mall, Facebook, Fanta, Hispanic, Roger Smith, Soft drink, thedigitalconsultant
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Blogger has just got more dynamic
Many of us use Google’s Blogger platform and the company has just launched a series of 5 dynamic views, using HTML5. This blog’s mirror site uses the platform and below are three example of the new views which you might … Continue reading
Posted in Publishing, Web
Tagged 2011, AJAX, Blog, Blogger, digital marketing, google, Interactivity, Roger Smith, Social media, thedigitalconsultant
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What’s A Coupon Worth?
We all love a good bargain and in these recessionary days even the most staid and traditional department stores seem to be offering a never ending round of ‘sales’ to improve their cash-flow. Customers respond to these incentives and the … Continue reading
Posted in Merchandising, Social Media, Web
Tagged 2011, Advertising Age, Bing, Coupon, digital marketing, Groupon, LivingSocial, Lou Kerner, New York Times, Roger Smith, Social media, thedigitalconsultant, Yipit
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Not Wanted On Digital Voyage?
Is the company web site a digital appendage that is fast becoming obsolete? If you listen to the pronouncements of Stephen Haines, commercial director of Facebook’s U.K. operation you would have to thing so. Putting aside the vested interest, he certainly … Continue reading
Posted in Social Media, Uncategorized
Tagged 2011, Coca-Cola, digital marketing, Dr Pepper, Facebook, Oreo, Roger Smith, Social media, Social network, Starbucks, thedigitalconsultant, Website
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The Great Brush-Off And Why It Pays To Innovate
The power of social media and YouTube in particular to propel an individual to cult-like status is well known. Witness the rise of Justin Beiber or the Susan Boyle phenomenon. What is less appreciated is the success of small businesses … Continue reading
Spinning, Spinning, Spinning – The Social Evolution of Customer Relationship Management
The world is spinning, or should that be the world is full of spin? Traditional CRM has morphed into a far more interesting, and in many ways challenging, activity. From a PR perspective, the brave new world of CRM looks … Continue reading
