Tag Archives: Business

Social CRM A No-Brainer

Posted on May 14, 2012 by thedigitalconsultant

There remains a common tendency to say ‘social’ and think ‘marketing’ but the social revolution of the past decade is broader than this narrow confine. As the infographic below demonstrates the social customer of today is looking to ‘participate’ all … Continue reading →

Posted in Business, Marketing, Social Media | Tagged 2012, Business, Customer relationship management, Customer service, e-commerce, Gartner, Marketing, Roger Smith, sales, Social CRM, Social media, thedigitalconsultant | Leave a comment

Why Pinning Is In Your Best Interest

Posted on April 30, 2012 by thedigitalconsultant

Those of us who are early adopters of Pinterest will have noticed a dramatic rise in activity from this social media channel in recent months. As the above chart from a recent Experian study shows, Pinterest has clearly captured the … Continue reading →

Posted in Business, Gadgets, Google, Marketing, Research, Social Media | Tagged 2012, Brand, Business, Experian, Facebook, Google Chrome, Internet marketing, Marketing, Modea, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

The Early QR Code Catches The Worm

Posted on April 5, 2012 by thedigitalconsultant

Want to capture the attention of those busy commuters and convince them to shop with you? Here’s what Tesco did in Korea, redefining the meaning of ‘grocery shopping’ for today’s generation. Using Smartphone technology it is providing QRCodes for items. … Continue reading →

Posted in Business, Merchandising, Mobile | Tagged 2012, Business, Grocery store, Home Plus, Korea, Marketing, Online shopping, QR code, Retail, Roger Smith, Smartphone, supermarket, Tesco, thedigitalconsultant | Leave a comment

Should Your SEO Guru Vacate Their Throne?

Posted on March 29, 2012 by thedigitalconsultant

If you have been religiously over-hyping your keyword content in the hope of getting a higher search ranking then Google’s recent’s pronouncements should be of concern. Google is working on making SEO matter less important, or to put it another … Continue reading →

Posted in Email, Google, Search, Social Media, Web | Tagged 2012, Asia Pacific, Brand, Business, Gmail, google, infographic, Marketing and Advertising, Roger Smith, SEO, thedigitalconsultant | Leave a comment

Wakey, Wakey

Posted on March 22, 2012 by thedigitalconsultant

Every now and then I come across an app that is really useful, engaging and provides an incentive to use it. Perhaps surprisingly, very few on the market fulfill all three of these fundamental requirements. Lufthansa‘s Anyawake app is one of the … Continue reading →

Posted in Business, Gadgets, Marketing, Mobile | Tagged 2012, Advertising, Airline ticket, Alarm clock, Android, App, Business, iPhone, iTunes, Lufthansa, Roger Smith, thedigitalconsultant, Travel | Leave a comment

Is Your Tweet Worth $5?

Posted on March 16, 2012 by thedigitalconsultant

The answer would appear to be yes according to this infographic from Imbue Marketing. And 63% of companies surveyed stated that social media had improved their marketing.

Posted in Marketing, Social Media, Uncategorized | Tagged 2012, Business, Facebook, Imbue Marketing, Internet marketing, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 2 Comments

Is the New Timeline Timely?

Posted on March 10, 2012 by thedigitalconsultant

At the end of this month those of us with Facebook business pages will be moved into ‘timeline mode’ whether we want it of not. If you are like me, you will have seized the nettle and made the transfer already. I … Continue reading →

Posted in Business, Google, Marketing, Social Media | Tagged 2012, Business, Dave Fleet, Facebook, Jay Baer, Landing page, Marketing, Page, Roger Smith, Small business, thedigitalconsultant, Timeline | 1 Comment

Think Big, Think Local

Posted on February 6, 2012 by thedigitalconsultant

Sometimes its is difficult to see the wood for the trees. The Web is a big place packed full of global opportunities but if current trends are to be believed, thinking ‘local’ is the best business approach. A ‘localised’ online … Continue reading →

Posted in Business, Marketing, Social Media, Web | Tagged 2012, Business, Facebook, infographic, Internet marketing, Marketing and Advertising, Marketing mix, Roger Smith, Social media, thedigitalconsultant, Website | Leave a comment

How Agencies Rate Their Clients Social Media Tactics

Posted on January 31, 2012 by thedigitalconsultant

Agencies have rated the effectiveness of their clients’ social marketing tactics and according to an article by Marketing Sherpa, posting content on company-branded or -managed blogs is deemed either very or somewhat effective by 85% of agencies. This is particularly so … Continue reading →

Posted in Business, Marketing, Research | Tagged 2012, agencies, Business, marketingsherpa, rating, research, Roger Smith, Social media, thedigitalconsultant | Leave a comment

Social Commerce Psychology

Posted on December 27, 2011 by thedigitalconsultant

There are six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce according to studies by psychologists. Or as Paul Marsden of Socialcommercetoday puts it, “Understanding why it makes commercial … Continue reading →