Tag Archives: Brand

Why Pinning Is In Your Best Interest

Posted on April 30, 2012 by thedigitalconsultant

Those of us who are early adopters of Pinterest will have noticed a dramatic rise in activity from this social media channel in recent months. As the above chart from a recent Experian study shows, Pinterest has clearly captured the … Continue reading →

Posted in Business, Gadgets, Google, Marketing, Research, Social Media | Tagged 2012, Brand, Business, Experian, Facebook, Google Chrome, Internet marketing, Marketing, Modea, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

Should Your SEO Guru Vacate Their Throne?

Posted on March 29, 2012 by thedigitalconsultant

If you have been religiously over-hyping your keyword content in the hope of getting a higher search ranking then Google’s recent’s pronouncements should be of concern. Google is working on making SEO matter less important, or to put it another … Continue reading →

Posted in Email, Google, Search, Social Media, Web | Tagged 2012, Asia Pacific, Brand, Business, Gmail, google, infographic, Marketing and Advertising, Roger Smith, SEO, thedigitalconsultant | Leave a comment

The Difference Between A Brand And A Product

Posted on December 27, 2011 by thedigitalconsultant

At the risk of sounding ‘corny’, it is still the same old cereal. Related articles What is the difference between Branding and Marketing? (cmoondemand.wordpress.com) A Simple Blueprint for a Successful Brand (forbes.com)

Posted in Business, Humour, Marketing, Merchandising | Tagged 2011, Brand, Business, Cereal, Marketing, Marketing and Advertising, product, Roger Smith, thedigitalconsultant | Leave a comment

How to ‘Socialise’ Your Brand

Posted on October 27, 2011 by thedigitalconsultant

It not a question of simply regurgitating your content into social media. As this infographic shows, the top brands create original content for their social media. A recent study by Weber Shandwick and Forbes Insights shows that internal focus and consistency … Continue reading →

Posted in Business, Marketing, Research, Social Media | Tagged 2011, Brand, Business, Facebook, Forbes, infographic, Roger Smith, Social media, Social network, thedigitalconsultant, Weber Shandwick, Wikileaks | Leave a comment

When A BlackBerry Becomes A Raspberry

Posted on September 16, 2011 by thedigitalconsultant

It might be time to consider selling those Blackberry shares? Apple is clearly king of the fruits. Related articles BlackBerry Maker Hit By Slump In Profits (news.sky.com) BlackBerry Blues: Why Apple’s a Better Bet Than Research In Motion (dailyfinance.com)

Posted in Gadgets, Merchandising, Mobile | Tagged 2011, Apple, blackberry, Brand, IPad, Roger Smith, Smartphone, thedigitalconsultant | Leave a comment

A 3D Digital Future Mapped Out

Posted on July 30, 2011 by thedigitalconsultant

3D projection is any method of mapping three-dimensional points to a two-dimensional plane. It is put to good use by big brands using this projection mapping technique. Along with the increasing use of other forms of Augmented Reality such as … Continue reading →

Posted in Merchandising | Tagged 2011, 3D projection, Augmented reality, Brand, Business, London, Marketing, Marketing and Advertising, Ralph Lauren, Roger Smith, thedigitalconsultant | Leave a comment

…. And a set of plastic cups. IKEA’s Desktop Branding

Posted on March 16, 2011 by thedigitalconsultant

Sometimes the simplest digital branding ideas can be amongst the best. Having lived for the past four years in a country with the Scandanavian retailer IKEA, it is easy to become reliant on the ease of redecoration at low cost. … Continue reading →

Posted in Gadgets, Merchandising | Tagged 2011, Advertising Age, Brand, Business, desktop, IKEA, Mac, Marketing, PC, Roger Smith, thedigitalconsultant | Leave a comment

Colour My World

Posted on October 31, 2010 by thedigitalconsultant

Ever thought about the importance of colour choice for your online presence? Apart from the purely aesthetic reasons, top online brands tend to gravitate towards the same colour palette as this infographic demonstrates. Source: colourlovers.com blog And if you really wish … Continue reading →