Tag Archives: Brand

In A Buying Mood – Pinterest Vs Facebook

Posted on November 29, 2012 by thedigitalconsultant

If you are selling something and planning to use social media to do so, does Facebook or Pinterest offer the best chance of delivering what you want? New research from Bizrate Insights has found that 69% of consumers who have visited Pinterest discovered something they then purchased … Continue reading →

Posted in Business, Marketing, Merchandising, Research, Social Media | Tagged 2012, Bizrate Insight, Brand, Business, ComScore, Consumer, ecommerce, Facebook, Pinterest, research, Retail, Roger Smith, Social media, survey, thedigitalconsultant | Leave a comment

Why Your Brand Needs Facebook

Posted on October 31, 2012 by thedigitalconsultant

Your Facebook site is the place that users like to interact with your brand, possibly even more so than your corporate web site. Even though this survey from Lab42 has a small sample of 1,000 compared to the estimated 900 … Continue reading →

Posted in Business, Research, Social Media | Tagged 2012, Brand, Consumer, Facebook, infographic, Lab42, Like, Roger Smith, social, Social media, survey, thedigitalconsultant, Website, weight loss products | Leave a comment

‘Like’ Chocolate? So Does Facebook

Posted on July 20, 2012 by thedigitalconsultant

If your Facebook content strategy is to pepper your text with words such as ‘Like’ then you may have to think again. According to a recent report from Sotrender, “like”, and similar call-to-action words such as “look” and “click” no longer encourage engagement as they once did. After … Continue reading →