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Tag Archives: Advertising
Wakey, Wakey
Every now and then I come across an app that is really useful, engaging and provides an incentive to use it. Perhaps surprisingly, very few on the market fulfill all three of these fundamental requirements. Lufthansa‘s Anyawake app is one of the … Continue reading
Posted in Business, Gadgets, Marketing, Mobile
Tagged 2012, Advertising, Airline ticket, Alarm clock, Android, App, Business, iPhone, iTunes, Lufthansa, Roger Smith, thedigitalconsultant, Travel
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Web Site Of The Month – UNIQLO Innovation Project
The UNIQLO Innovation Project site is stylish and effective with stripped back Japanese design elements. The icon design is particularly effective. Related articles Robot-Inspired Fast Fashion – The Uniqlo Innovation Project is a Futuristically Minimalist Campaign (TrendHunter.com) (trendhunter.com)
Posted in Business, Marketing, Merchandising, Web
Tagged 2011, Advertising, Clothing, Japan, Roger Smith, thedigitalconsultant, Uniqlo, UNIQLO Innovation Project, web design
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Influencing South East Asian Consumers and Small Business Administration Survival
According to a recent Nielsen report, South East Asian’s respond well to advertising delivered on social media and mobile phones. 73% of these South East Asian consumers said they were “highly” or “somewhat” influenced by web site advertisements on social media. This is 13% … Continue reading
Posted in Business, Marketing, Social Media
Tagged 2011, Advertising, Business, Consumer, digital marketing, Roger Smith, Small business, SME's, Social media, survival, thedigitalconsultant, Vietnam, Word of mouth
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I’ve Been Framed
The expression “I’ve been framed” takes on a whole new dimension with the launch of Intel’s interactive ad campaign, The Museum of Me. After connecting with your Facebook account you will be transported through a “visual archive of your social … Continue reading
Posted in Social Media, Video, Web
Tagged 2011, Advertising, Apps, Facebook, Intel Core i5, Intel Corporation, Museum, Playboy Mansion, Roger Smith, thedigitalconsultant
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Cooking Bacon And Eggs With Your iPad
Non stick cooking just like Jamie Olliver does it. Brazilian advertising agency DCS’s interactive iPad ad simulates real cooking.
Posted in Gadgets, Merchandising, Mobile
Tagged 2011, Advertising, agency, Apple, Brazil, cooking, IPad, Roger Smith, thedigitalconsultant
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On The Tiles
Here’s a clever use of social media and engagement by the Dutch Airline KLM. By logging on to the airline’s Facebook site visitors are invited to create their own Delft Tile. One of these with its accompanying slogan will be … Continue reading
Posted in Social Media, Video, Web
Tagged 2011, Advertising, Business, Delft, Facebook, KLM, Roger Smith, Social media, thedigitalconsultant, Tile
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Blue Jackets And The 365 Campaign
A campaign of 365 store ads, shot in 15 commercial blocks, to demonstrate the range of product in an IKEA store. This is not the only great creative idea from Lemz. Using the power of social media the company is … Continue reading
Posted in Merchandising, Social Media, Video
Tagged 2011, Advertising, Amsterdam, Dutch, Facebook, Health, IKEA, Online Communities, Roger Smith, Social network, Substance dependence, thedigitalconsultant, Twitter
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Mopping Up and Going Green
When its Gulf Of Mexico operation turned to custard, or rather floating crude, BP raised its spend on search advertising Continue reading
Posted in Uncategorized
Tagged Advertising, AT&T, BP, google, Gulf Of Mexico, Marketing, Roger Smith, thedigitalconsultant
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