Tag Archives: Advertising

Stop The Spread Of Vacationitis

Posted on January 31, 2013 by thedigitalconsultant

The Hilton and The Onion; hardly a marriage made in heaven one would think, but based on this innovative campaign one would be wrong. Onion’s creative arm, Onion Labs have partnered with the hotel company to produce a web site that encourages … Continue reading →

Posted in Business, Humour, Marketing, Social Media, Web | Tagged 2013, Advertising, Business, Christmas, New York Times, Resort, Roger Smith, Social media marketing, The Onion, thedigitalconsultant, Travel and Tourism, United States, web | Leave a comment

Text, Buttons Or Banners – What Works Best?

Posted on November 25, 2012 by thedigitalconsultant

According to a post by Simon Penson of eConsultancy conversions from a corporate web site are best served by buttons, with the the traditional banners trailing a distant third. The research was conducted on a casino web site over a period of 12 months and with a … Continue reading →

Posted in Business, Marketing, Research, Web | Tagged 2012, Advertising, banner, button, conversion, Econsultancy, Marketing, Roger Smith, text link, thedigitalconsultant, web | Leave a comment

Boom, Boomers

Posted on October 22, 2012 by thedigitalconsultant

In the words of the immortal Basil Brush – Boom, Boom! If you can remember the fox puppet then you might just be in the Baby Boomer generation. If you can’t then you are either too young to have see … Continue reading →