Tag Archives: Advertising Age

Digital Medicine

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Local News feeds The Newspaper Habit

News and local news in particular are the main reasons that people continue to subscribe to their local newspapers. Doing so out of habit doesn’t figure prominently but seeking incentives through coupons does.  This makes local newspapers particularly vulnerable to the rapidly … Continue reading

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Fruity Fun – Integrated Digital Marketing

For the launch of Coca Cola’s “More Fanta, Less Serious” campaign in Dubai, Memac Ogilvy chose to use 3D projection mapping on the buildings of Dubai Mall. Fanta is an older brand in the Coca Cola stable and the aim is to make it fun … Continue reading

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