Tag Archives: Advertising Age

Digital Medicine

Posted on April 4, 2012 by thedigitalconsultant

Posted in Humour | Tagged 2012, Advertising Age, digital marketing, humor, humour, Roger Smith, Social Networking, thedigitalconsultant | Leave a comment

Local News feeds The Newspaper Habit

Posted on August 31, 2011 by thedigitalconsultant

News and local news in particular are the main reasons that people continue to subscribe to their local newspapers. Doing so out of habit doesn’t figure prominently but seeking incentives through coupons does. This makes local newspapers particularly vulnerable to the rapidly … Continue reading →

Posted in Data, Media, Mobile, Publishing, Social Media | Tagged 2011, Advertising Age, Groupon, IPad, LivingSocial, Local news, newspaper, research, Roger Smith, San Francisco, Tackable, thedigitalconsultant, United States | Leave a comment

Fruity Fun – Integrated Digital Marketing

Posted on April 12, 2011 by thedigitalconsultant

For the launch of Coca Cola’s “More Fanta, Less Serious” campaign in Dubai, Memac Ogilvy chose to use 3D projection mapping on the buildings of Dubai Mall. Fanta is an older brand in the Coca Cola stable and the aim is to make it fun … Continue reading →

Posted in Merchandising, Social Media, Uncategorized | Tagged 2011, 3D projection, Advertising Age, Coca-Cola, digital marketing, Dubai, Dubai Mall, Facebook, Fanta, Hispanic, Roger Smith, Soft drink, thedigitalconsultant | Leave a comment

What’s A Coupon Worth?

Posted on March 20, 2011 by thedigitalconsultant

We all love a good bargain and in these recessionary days even the most staid and traditional department stores seem to be offering a never ending round of ‘sales’ to improve their cash-flow. Customers respond to these incentives and the … Continue reading →

Posted in Merchandising, Social Media, Web | Tagged 2011, Advertising Age, Bing, Coupon, digital marketing, Groupon, LivingSocial, Lou Kerner, New York Times, Roger Smith, Social media, thedigitalconsultant, Yipit | 2 Comments

…. And a set of plastic cups. IKEA’s Desktop Branding

Posted on March 16, 2011 by thedigitalconsultant

Sometimes the simplest digital branding ideas can be amongst the best. Having lived for the past four years in a country with the Scandanavian retailer IKEA, it is easy to become reliant on the ease of redecoration at low cost. … Continue reading →

Posted in Gadgets, Merchandising | Tagged 2011, Advertising Age, Brand, Business, desktop, IKEA, Mac, Marketing, PC, Roger Smith, thedigitalconsultant | Leave a comment

The Great Brush-Off And Why It Pays To Innovate

Posted on February 16, 2011 by thedigitalconsultant

The power of social media and YouTube in particular to propel an individual to cult-like status is well known. Witness the rise of Justin Beiber or the Susan Boyle phenomenon. What is less appreciated is the success of small businesses … Continue reading →

Posted in Merchandising, Social Media, Video | Tagged 2011, Advertising Age, digital marketing, Facebook, google, Marriott School of Management, Old Spice, Orabrush, Roger Smith, Social media, thedigitalconsultant, Twitter, video, YouTube | 2 Comments

Make Me An Offer

Posted on January 22, 2011 by thedigitalconsultant

A Groupon by any other name still smells as sweet. Now one of the Web’s biggest players is taking on the market leader and with its huge resources it should be an interesting battle. With new CEO Larry Page at … Continue reading →

Posted in Merchandising, Social Media, Web | Tagged 2011, Advertising Age, Business, google, Google Offers, Groupon, Initial public offering, Larry Page, LivingSocial, Roger Smith, thedigitalconsultant, World Wide Web | Leave a comment

Colour My World

Posted on October 31, 2010 by thedigitalconsultant

Ever thought about the importance of colour choice for your online presence? Apart from the purely aesthetic reasons, top online brands tend to gravitate towards the same colour palette as this infographic demonstrates. Source: colourlovers.com blog And if you really wish … Continue reading →

Posted in Merchandising, Publishing | Tagged 2010, Advertising Age, Brand, Business and Economy, color, colour, online, palette, Roger Smith, thedigitalconsultant, web | Leave a comment

Join The Q

Posted on September 28, 2010 by thedigitalconsultant

With the rapid deployment of smart phones expect Q Codes to be increasingly used in all forms of advertising – on buildings, buses, print material and even on business cards Continue reading →