Getting Your Smart Phone Fix

It comes as no surprise to learn that smartphone addiction is a very real thing, albeit a pleasant one for most in the 18-24 year old demographic.

According a new survey conducted by IDC in conjunction with Facebook, our interaction with each other through our smart phones starts almost as soon as our eyes open in the morning. Within the first 15 minutes of waking up 4 out of 5 smartphone owners are checking their phones.

The focus of the study was to understand how smartphone owners use their phones over the course of a day and the week, with an emphasis on social and communication applications and services.

Smartphones have become woven into the fabric of everyday life.  In the USA where the study of 7,400 people was conducted, half of the country’s total population use a smartphone and this figure is projected to rise to 67.8% of the population by 2017.  That’s 222.4 million interconnected people.

A sense of being ‘connected’ was the primary motivation and sentiment experienced by respondents. Talking on the phone (43%), texting/messaging (49%) and direct messaging via Facebook(40%) were the services that drove the highest levels of connectedness across the largest number of people.

Friday to Sunday had the highest levels of engagement and the ease of being able to slip a smartphone into one’s pocket was also a major factor.

The average daily time spent communicating on smartphone was 132 minutes and only 16% of that time was actually spent on phone calls. 84% spent their time texting, sending and receiving email and engaging through social media.

Facebook who co-sponsored the survey will no doubt be heartened to learn that 70% of respondents use Facebook on their phone and of this group, 61% use it each day.

82% read their Facebook news feed while 49% responded or posted comments on friends’ updates.  Interestingly, playing games on Facebook was not a dominant activity with only 16% showing this preference, while 7% used Facebook to find apps that interest them.

The survey found that Facebook dominates the total time spent on social and communications activities (on a smartphone),  making up 1 out of every 4 minutes.

One final word on Smartphone addiction; 63% of smartphone owners keep their phone with them for all but an hour of their waking day. And of course, many also use their phone as their alarm clock the next morning!

The full report can be viewed here.

Related articles

• 5 Steps for Kicking Your Smartphone Addiction (at Work) | CareerBliss
• Australia becoming smartphone addicted: report

Serious about Security? This is one Site you should Bookmark

Based on the statistics from the early warning system of Deutsche Telekom, this portal shows real-time cyber attacks and where they are happening in the world. Ninety global sensors contribute the data.

Deutsche Telekom AG

The Top 5 source countries confirms our worst fears about the volume of attacks emanating from the Russian Federation, with Taiwan trailing a distant second.  But it is worth noting these locations are not necessarily the offending hackers’ country of origin as most attacks are automated and seek out the weakest system to exploit.

Twittering On In A Flash (Of Light)

We are a chatty lot! Social media demonstrates a basic human need; the desire to communicate with others.

TweetPing

And if you ever doubted have active Twitter is a global communication tool, have a look at TweetPing (above), the brainchild of Franck Ernewein, a French web designer.

Every time a tweet is made somewhere in the world Tweetping gives of a light flash, superimposed on a map of the Earth.

But the site provides more details than a simple visual reference. Activity by continent is detailed in the bottom section of the design – the total number of tweets, total number of words & characters and the last #hashtags and @mentions.

Here is one hour of the Twitterverse in action presented in just five minutes

There are other excellent alternatives to the above. Frog Design‘s “A World Of Tweets” also presents data on a map showing where people are tweeting at from the past hour. A region’s heatmap gets “hotter” depending on the activity.

A World Of Tweets

Tweereal’s animation on the map features only those tweets containing geo-tags (coordinates)

Tweereal

So is Twitter the collective consciousness of the ‘Net as some pundits suppose? It must be coming close to be reaching this status as one in eight people in the world tweet, albeit that the range of content followed is often confined to relatives, celebrities and a few chosen brands.

Patrick Meier of National Geographic quotes Hillary Clinton as saying in 2010, that social media is the new nervous system of our plant.  Certainly if you throw in other social media maps such as these for Flickr, FourSquare and Facebook you get a better overview of global activity, but is activity enough to gauge the prevailing mood.

For this you really need to add a layer of sentiment analysis. The Global Twitter Heartbeat Project is heading in this direction. Here is their Hurricane Sandy Tweetbeat.

Related articles

• Will researchers ever be able to wrap their arms around Twitter?
• Social Media: Pulse of the Planet?