Category Archives: Web

Social Log-Ins Improve E-Commerce

Posted on April 12, 2012 by thedigitalconsultant

Using a social login and social sharing will increase engagement and conversion. According to a recent study by Monetate just under a half of all US consumers prefer to use a social log-in when creating a new or guest account … Continue reading →

Posted in Business, Marketing, Social Media, Web | Tagged 2012, Consumer, ecommerce, Facebook, Gigya, LinkedIn, Login, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 1 Comment

Should Your SEO Guru Vacate Their Throne?

Posted on March 29, 2012 by thedigitalconsultant

If you have been religiously over-hyping your keyword content in the hope of getting a higher search ranking then Google’s recent’s pronouncements should be of concern. Google is working on making SEO matter less important, or to put it another … Continue reading →

Posted in Email, Google, Search, Social Media, Web | Tagged 2012, Asia Pacific, Brand, Business, Gmail, google, infographic, Marketing and Advertising, Roger Smith, SEO, thedigitalconsultant | Leave a comment

Ready For The After Life – As A Hologram?

Posted on February 29, 2012 by thedigitalconsultant

The topic may seem a tad morbid, but in the event of ‘Digital Death’ what does happen online when you shuffle off this mortal coil? This video is an interesting reflection. You could of course do a little forward planning by deploying the free … Continue reading →

Posted in Social Media, Web | Tagged 2012, afterlife, death, Facebook, hologram, Immortum, Roger Smith, thedigitalconsultant, Twitter, YouTube | Leave a comment

Internet Usage Predictions for this Year

Posted on February 20, 2012 by thedigitalconsultant

Although we are nearly two months in to 2012 it is interesting to note that some are predicting global internet growth of more than 3% this year. In the past five years internet usage has grown a whopping 121% showing just how reliant we are on it in our … Continue reading →

Posted in Data, Research, Web | Tagged 2012, Business and Economy, infographic, internet, IPad, Mobile phone, Roger Smith, Social media, tablet, thedigitalconsultant, usage | Leave a comment

Think Big, Think Local

Posted on February 6, 2012 by thedigitalconsultant

Sometimes its is difficult to see the wood for the trees. The Web is a big place packed full of global opportunities but if current trends are to be believed, thinking ‘local’ is the best business approach. A ‘localised’ online … Continue reading →

Posted in Business, Marketing, Social Media, Web | Tagged 2012, Business, Facebook, infographic, Internet marketing, Marketing and Advertising, Marketing mix, Roger Smith, Social media, thedigitalconsultant, Website | Leave a comment

Share and Share Alike

Posted on December 31, 2011 by thedigitalconsultant

The dominance of Facebook and the rise of Google’s Chrome browser are two points of note in this infographic from AddThis. The use of Google+ for sharing seems to have lost momentum since the initial enthusiasm of its roll out. Sharing by … Continue reading →

Posted in Google, Mobile, Research, Social Media, Web | Tagged addthis, Facebook, google, Google Chrome, Japan, sharing, Social media, thedigitalconsultant, trends, Twitter, Web browser | Leave a comment

2012 Predictions – A Year to Digitally Disengage and Plant Vegetables?

Posted on December 30, 2011 by thedigitalconsultant

Well at least the headline was catchy but you get my drift; any digital or social prediction for the year ahead needs to be prefaced by the financial realities that our world will be facing. Bricks and mortar establishments will continue to struggle in shaky economic times and these … Continue reading →

Posted in Business, Data, Marketing, Publishing, Research, Social Media, Video, Web | Tagged 2012, Brookings Institution, browsers, control, Crowdsourcing, Electronic commerce, google, influence, Klout, kred, Media, micropayments, predictions, privacy, RedBubble, Roger Smith, social, Social media, Social network, Television, thedigitalconsultant, Twitter | Leave a comment

Just When Is The Internet Awake?

Posted on November 28, 2011 by thedigitalconsultant

The circles above are sized according to the number of broadband subscribers in each country, as measured December 2009 – June 2011. See the full interactive presentation here.

Posted in Data, Research, Web | Tagged 2011, Broadband, data, edlundart, internet, research, Roger Smith, thedigitalconsultant | Leave a comment

Beta and Beta

Posted on November 17, 2011 by thedigitalconsultant

Here’s the rub; Google Music was launched around the world yesterday with much fanfare but trying using it and you will join the majority of the global population in getting this message. Google music offers some 13 million songs to the lucky few who … Continue reading →

Posted in Google, Merchandising, Mobile, Social Media, Web | Tagged 2011, Android, Apple, Cloud computing, google, Google Music, iTunes, Roger Smith, Social network, thedigitalconsultant | Leave a comment

Are Search Engine Ranking Pages Becoming Irrelevant?

Posted on November 14, 2011 by thedigitalconsultant

If you felt secure in the knowledge that your web site ranked on the front page of Google or Bing search results and would therefore result in click-throughs, think again. A recent survey from Slingshot clearly demonstrates that users are now far less inclined to click … Continue reading →