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Category Archives: Uncategorized
Is Your Tweet Worth $5?
The answer would appear to be yes according to this infographic from Imbue Marketing. And 63% of companies surveyed stated that social media had improved their marketing.
Posted in Marketing, Social Media, Uncategorized
Tagged 2012, Business, Facebook, Imbue Marketing, Internet marketing, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter
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Seven Places Where Facebook Isn’t Number One
Clearly Japan is still more enamoured with Twitter than they are with Facebook but the latter is catching up fast. A year from now it is quite possible that Facebook will supplant Twitter as the social media platform of choice. According to comScore who conducted the research in … Continue reading
Posted in Uncategorized
Tagged 2012, Brazil, ComScore, Cyworld, Facebook, Japan, Nasza-Klasa.pl, Orkut, research, Roger Smith, Social media, statistics, thedigitalconsultant, Twitter
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McLobster And L’Affaire DSK – The Best & The Worst Of 2011
It’s that time of year, a chance to look back over the preceding twelve months and review what worked and what did not. And maybe, just maybe, take a sip of Xmas cheer to dull the pain. Twitter has recently … Continue reading
Posted in Social Media, Uncategorized
Tagged 2011, Anthony Weiner, Cairo, Charlie Sheen, Egypt, Facebook, Japan, Roger Smith, Social media, thedigitalconsultant, Twitter
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Most Boring Photo Above 30,000 Feet
I recall attending a party in the early 1980′s where the theme was “The Most Boring Slide Evening”. Revellers were encouraged to sort through their carousels of kodachrome tranparencies and select slides that fitted certain categories. My favourite was in … Continue reading
Waffling On
The power of social media knows no bounds! News today that more than 27,000 Facebook fans are supporting Hong Kong’s most popular seller of gai daan tsai (egg waffles) after he was arrested once again. This is his 6th brush … Continue reading
Posted in Merchandising, Social Media, Uncategorized
Tagged 2011, Asia, Facebook, Hong Kong, Netizen, Online Communities, Roger Smith, Social media, thedigitalconsultant, Waffle
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Fruity Fun – Integrated Digital Marketing
For the launch of Coca Cola’s “More Fanta, Less Serious” campaign in Dubai, Memac Ogilvy chose to use 3D projection mapping on the buildings of Dubai Mall. Fanta is an older brand in the Coca Cola stable and the aim is to make it fun … Continue reading
Posted in Merchandising, Social Media, Uncategorized
Tagged 2011, 3D projection, Advertising Age, Coca-Cola, digital marketing, Dubai, Dubai Mall, Facebook, Fanta, Hispanic, Roger Smith, Soft drink, thedigitalconsultant
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Not Wanted On Digital Voyage?
Is the company web site a digital appendage that is fast becoming obsolete? If you listen to the pronouncements of Stephen Haines, commercial director of Facebook’s U.K. operation you would have to thing so. Putting aside the vested interest, he certainly … Continue reading
Posted in Social Media, Uncategorized
Tagged 2011, Coca-Cola, digital marketing, Dr Pepper, Facebook, Oreo, Roger Smith, Social media, Social network, Starbucks, thedigitalconsultant, Website
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Welcome To The Twitterverse
View a larger version According to Quantcast, Twitter.com saw a leap in US traffic from under 30 million users a month to nearly 80 million from September 2009 to December 2010, a growth which has changed the landscape of Twitter … Continue reading
Posted in Social Media, Uncategorized, Web
Tagged 2011, Brian Solis, infographic, Paul Fabretti, Quantcast, Roger Smith, Social CRM, Social media, thedigitalconsultant, Twitter, twitterverse
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