Category Archives: Social Media

Social CRM A No-Brainer

Posted on May 14, 2012 by thedigitalconsultant

There remains a common tendency to say ‘social’ and think ‘marketing’ but the social revolution of the past decade is broader than this narrow confine. As the infographic below demonstrates the social customer of today is looking to ‘participate’ all … Continue reading →

Posted in Business, Marketing, Social Media | Tagged 2012, Business, Customer relationship management, Customer service, e-commerce, Gartner, Marketing, Roger Smith, sales, Social CRM, Social media, thedigitalconsultant | Leave a comment

Why Pinning Is In Your Best Interest

Posted on April 30, 2012 by thedigitalconsultant

Those of us who are early adopters of Pinterest will have noticed a dramatic rise in activity from this social media channel in recent months. As the above chart from a recent Experian study shows, Pinterest has clearly captured the … Continue reading →

Posted in Business, Gadgets, Google, Marketing, Research, Social Media | Tagged 2012, Brand, Business, Experian, Facebook, Google Chrome, Internet marketing, Marketing, Modea, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

A Marketer’s Guide To Pinterest

Posted on April 30, 2012 by thedigitalconsultant

Source: MDG Advertising

Posted in Marketing, Social Media, Video | Tagged 2012, Marketing, Pinterest, Roger Smith, Social media, thedigitalconsultant | Leave a comment

This Week’s Cartoon

Posted on April 29, 2012 by thedigitalconsultant

Posted in Humour, Social Media | Tagged 2012, cartoon, humor, humour, Noise to Signal, Roger Smith, Social media, strategy, thedigitalconsultant | Leave a comment

Pinning To Twitter

Posted on April 19, 2012 by thedigitalconsultant

If you have plunged into pinning on Pinterest then you will not doubt be considering how you can spread Pinterest content seamlessly to your Twitter account. This is not as difficult as it might first sound. Fortuitously a minor tweaking of the URL address of a Pinterest board … Continue reading →

Posted in Social Media | Tagged 2012, HootSuite - Social Media Dashboard, Pinterest, Roger Smith, RSS, Syndication and Feeds, thedigitalconsultant, Twitter, Twitterfeed | Leave a comment

How Fortune 500 Companies Choose To Use Social Media

Posted on April 16, 2012 by thedigitalconsultant

Posted in Business, Data, Social Media | Tagged 2012, Facebook, google, infographic, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

Social Log-Ins Improve E-Commerce

Posted on April 12, 2012 by thedigitalconsultant

Using a social login and social sharing will increase engagement and conversion. According to a recent study by Monetate just under a half of all US consumers prefer to use a social log-in when creating a new or guest account … Continue reading →

Posted in Business, Marketing, Social Media, Web | Tagged 2012, Consumer, ecommerce, Facebook, Gigya, LinkedIn, Login, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 1 Comment

The Planets Are In Alignment

Posted on April 1, 2012 by thedigitalconsultant

Posted in Social Media | Tagged thedigitalconsultant, Roger Smith, google, Facebook, Social media, Twitter, infographic, Digg, 2012, reddit | Leave a comment

Should Your SEO Guru Vacate Their Throne?

Posted on March 29, 2012 by thedigitalconsultant

If you have been religiously over-hyping your keyword content in the hope of getting a higher search ranking then Google’s recent’s pronouncements should be of concern. Google is working on making SEO matter less important, or to put it another … Continue reading →

Posted in Email, Google, Search, Social Media, Web | Tagged 2012, Asia Pacific, Brand, Business, Gmail, google, infographic, Marketing and Advertising, Roger Smith, SEO, thedigitalconsultant | Leave a comment

Is Your Tweet Worth $5?

Posted on March 16, 2012 by thedigitalconsultant

The answer would appear to be yes according to this infographic from Imbue Marketing. And 63% of companies surveyed stated that social media had improved their marketing.