Category Archives: Research

Why Pinning Is In Your Best Interest

Posted on April 30, 2012 by thedigitalconsultant

Those of us who are early adopters of Pinterest will have noticed a dramatic rise in activity from this social media channel in recent months. As the above chart from a recent Experian study shows, Pinterest has clearly captured the … Continue reading →

Posted in Business, Gadgets, Google, Marketing, Research, Social Media | Tagged 2012, Brand, Business, Experian, Facebook, Google Chrome, Internet marketing, Marketing, Modea, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

Internet Usage Predictions for this Year

Posted on February 20, 2012 by thedigitalconsultant

Although we are nearly two months in to 2012 it is interesting to note that some are predicting global internet growth of more than 3% this year. In the past five years internet usage has grown a whopping 121% showing just how reliant we are on it in our … Continue reading →

Posted in Data, Research, Web | Tagged 2012, Business and Economy, infographic, internet, IPad, Mobile phone, Roger Smith, Social media, tablet, thedigitalconsultant, usage | Leave a comment

More on Facebook’s Dominance

Posted on February 13, 2012 by thedigitalconsultant

This recent map from Vincenso Cosenza graphically shows the dominance of Facebook in the social media world. Facebook is ranked #1in 127 countries out of a total 136 listed. Equally interesting is how this landscape has changed in the past three years. Note how Twitter and LinkedIn … Continue reading →

Posted in Research, Social Media | Tagged 2012, Blog, Facebook, Italy, LinkedIn, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter, Vincenzo Cosenza | Leave a comment

How Agencies Rate Their Clients Social Media Tactics

Posted on January 31, 2012 by thedigitalconsultant

Agencies have rated the effectiveness of their clients’ social marketing tactics and according to an article by Marketing Sherpa, posting content on company-branded or -managed blogs is deemed either very or somewhat effective by 85% of agencies. This is particularly so … Continue reading →

Posted in Business, Marketing, Research | Tagged 2012, agencies, Business, marketingsherpa, rating, research, Roger Smith, Social media, thedigitalconsultant | Leave a comment

Mak’in Bacon

Posted on January 15, 2012 by thedigitalconsultant

Both SPAM and Bacon are ’meaty subjects’ and this is no coincidence. As this infographic demonstrates it would take a staggering 52,000 years to unsubscribe from all of the Bacon sent to the world’s in-boxes in one day. It is projected that Bacon will … Continue reading →

Posted in Email, Research | Tagged 2012, Bacon, Email, infographic, research, Roger Smith, Spam, thedigitalconsultant | Leave a comment

Can Social Media Pick The Outcome Of This Year’s Presidential Election?

Posted on January 4, 2012 by thedigitalconsultant

There are those who think so and clearly all candidates across the political spectrum have learnt the lessons of the immediate past. All have strong social media campaigns running alongside the more traditional ‘pressing the flesh’ variety. Socialbakers has built a dedicated elections monitoring … Continue reading →

Posted in Research, Social Media | Tagged 2012, Barack Obama, election, Facebook, Iowa, kred, Mitt Romney, Republicans, Rick Santorum, Roger Smith, Ron Paul, socialbakers, thedigitalconsultant, Twitter | Leave a comment

Top Tech Trends Of 2011

Posted on January 3, 2012 by thedigitalconsultant

Posted in Research, Video | Tagged 2011, 2012, Apps, Cloud, Geolocation, Roger Smith, tablet, thedigitalconsultant | Leave a comment

Share and Share Alike

Posted on December 31, 2011 by thedigitalconsultant

The dominance of Facebook and the rise of Google’s Chrome browser are two points of note in this infographic from AddThis. The use of Google+ for sharing seems to have lost momentum since the initial enthusiasm of its roll out. Sharing by … Continue reading →

Posted in Google, Mobile, Research, Social Media, Web | Tagged addthis, Facebook, google, Google Chrome, Japan, sharing, Social media, thedigitalconsultant, trends, Twitter, Web browser | Leave a comment

2012 Predictions – A Year to Digitally Disengage and Plant Vegetables?

Posted on December 30, 2011 by thedigitalconsultant

Well at least the headline was catchy but you get my drift; any digital or social prediction for the year ahead needs to be prefaced by the financial realities that our world will be facing. Bricks and mortar establishments will continue to struggle in shaky economic times and these … Continue reading →

Posted in Business, Data, Marketing, Publishing, Research, Social Media, Video, Web | Tagged 2012, Brookings Institution, browsers, control, Crowdsourcing, Electronic commerce, google, influence, Klout, kred, Media, micropayments, predictions, privacy, RedBubble, Roger Smith, social, Social media, Social network, Television, thedigitalconsultant, Twitter | Leave a comment

Social Commerce Psychology

Posted on December 27, 2011 by thedigitalconsultant

There are six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce according to studies by psychologists. Or as Paul Marsden of Socialcommercetoday puts it, “Understanding why it makes commercial … Continue reading →