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Category Archives: Mobile
The Early QR Code Catches The Worm
Want to capture the attention of those busy commuters and convince them to shop with you? Here’s what Tesco did in Korea, redefining the meaning of ‘grocery shopping’ for today’s generation. Using Smartphone technology it is providing QRCodes for items. … Continue reading
Posted in Business, Merchandising, Mobile
Tagged 2012, Business, Grocery store, Home Plus, Korea, Marketing, Online shopping, QR code, Retail, Roger Smith, Smartphone, supermarket, Tesco, thedigitalconsultant
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Wakey, Wakey
Every now and then I come across an app that is really useful, engaging and provides an incentive to use it. Perhaps surprisingly, very few on the market fulfill all three of these fundamental requirements. Lufthansa‘s Anyawake app is one of the … Continue reading
Posted in Business, Gadgets, Marketing, Mobile
Tagged 2012, Advertising, Airline ticket, Alarm clock, Android, App, Business, iPhone, iTunes, Lufthansa, Roger Smith, thedigitalconsultant, Travel
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Multichannel Innovation in Mobile Marketing
NET-A-PORTER’s Window Shop The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life. Net-A-Porter won and innovation in mobile marketing award at E-Consultancy’s Innovation Awards 2012
Posted in Business, Marketing, Mobile
Tagged 2012, awards, Innovation, IPad, Market, Mobile device, Mobile marketing, Mobile phone, Roger Smith, thedigitalconsultant
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Press My Jacket and Ferrari Clicking
Here are a couple of new shopping ‘incentives’, one from the UK and another from Singapore. The first is a sensory sensation from McCain Foods. Creativity Online reports that to promote its new product Ready Baked Jackets, McCain Foods is tempting … Continue reading
Posted in Marketing, Merchandising, Mobile
Tagged 2012, Baked potato, Bus stop, Glasgow, London, Manchester, McCain Foods, Odor, paypal, Potato, Roger Smith, singapore, thedigitalconsultant
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This Week’s Cartoon
Posted in Humour, Mobile
Tagged 2012, cartoon, funny, Geek & Poke, humor, humour, iPhone, Mobile phone, Roger Smith, thedigitalconsultant
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Share and Share Alike
The dominance of Facebook and the rise of Google’s Chrome browser are two points of note in this infographic from AddThis. The use of Google+ for sharing seems to have lost momentum since the initial enthusiasm of its roll out. Sharing by … Continue reading
Posted in Google, Mobile, Research, Social Media, Web
Tagged addthis, Facebook, google, Google Chrome, Japan, sharing, Social media, thedigitalconsultant, trends, Twitter, Web browser
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Beta and Beta
Here’s the rub; Google Music was launched around the world yesterday with much fanfare but trying using it and you will join the majority of the global population in getting this message. Google music offers some 13 million songs to the lucky few who … Continue reading
Posted in Google, Merchandising, Mobile, Social Media, Web
Tagged 2011, Android, Apple, Cloud computing, google, Google Music, iTunes, Roger Smith, Social network, thedigitalconsultant
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This Week’s Cartoon
Courtesy Geek & Poke
Posted in Humour, Mobile
Tagged 2011, cartoon, Geek & Poke, humor, humour, Roger Smith, thedigitalconsultant
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This Week’s Cartoon
Posted in Humour, Mobile
Tagged 2011, cartoon, Geek & Poke, humor, humour, Roger Smith, thedigitalconsultant
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Babble On
Here’s another application which allows you to heighten the visitor experience to your web site, blog or Facebook business page. Photobabble is a free app.which can be used for product demonstrations, web site advertising and the like. The power and emotion of human voice makes … Continue reading
Posted in Marketing, Mobile, Social Media, Web
Tagged 2011, Dogster, Facebook, fotobabble, Online Communities, Roger Smith, Social media, thedigitalconsultant, Twitter
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