Category Archives: Media

Swearing To Do Good

Posted on October 20, 2011 by thedigitalconsultant

Most people who who live in a family situation are very familiar with the concept of a ‘swear jar’. Being hit in the pocket tends to rapidly focus language away from the profane. Here’s a clever adaption of this principle. … Continue reading →

Posted in Business, Media, Research, Social Media | Tagged 2011, content, Decency, Facebook, Mark Twain, Online Communities, Profanity, research, Roger Smith, Social media, swearing, thedigitalconsultant, Twitter, UNICEF | Leave a comment

Rugby And Oil

Posted on October 11, 2011 by thedigitalconsultant

This past week has seen two significant events in New Zealand. The first being the quarterfinals of the Rugby World Cup in a nation that is mad about the sport. The second is grounding of a large container ship offshore … Continue reading →

Posted in Media, Social Media | Tagged 2011, Bird Rescue, Container ship, environment, Greenpeace, New Zealand, New Zealand oil spill, pollution, Rena, Roger Smith, Rugby, Rugby World Cup, thedigitalconsultant, Twitter | Leave a comment

On The Shelf

Posted on September 23, 2011 by thedigitalconsultant

How effective is the links that you have shared? Looking for a longer ‘shelf life’ for your content? It might pay to use video as it has been reinforced yet again, that the internet has a very short attention span. … Continue reading →

Posted in Email, Media, Social Media, Video, Web | Tagged 2011, bit.ly, Facebook, HalfLife, Instant messaging, research, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter, YouTube | Leave a comment

Local News feeds The Newspaper Habit

Posted on August 31, 2011 by thedigitalconsultant

News and local news in particular are the main reasons that people continue to subscribe to their local newspapers. Doing so out of habit doesn’t figure prominently but seeking incentives through coupons does. This makes local newspapers particularly vulnerable to the rapidly … Continue reading →

Posted in Data, Media, Mobile, Publishing, Social Media | Tagged 2011, Advertising Age, Groupon, IPad, LivingSocial, Local news, newspaper, research, Roger Smith, San Francisco, Tackable, thedigitalconsultant, United States | Leave a comment

Measuring Every Move

Posted on August 28, 2011 by thedigitalconsultant

Frederic Brodbeck has been busy measuring and visualizing movie data, in order to reveal the characteristics of films and to create a visual “fingerprint” for them. For his Bachelor Graduation project he has presented information such as the editing structure, color, … Continue reading →