Category Archives: Marketing

Social CRM A No-Brainer

Posted on May 14, 2012 by thedigitalconsultant

There remains a common tendency to say ‘social’ and think ‘marketing’ but the social revolution of the past decade is broader than this narrow confine. As the infographic below demonstrates the social customer of today is looking to ‘participate’ all … Continue reading →

Posted in Business, Marketing, Social Media | Tagged 2012, Business, Customer relationship management, Customer service, e-commerce, Gartner, Marketing, Roger Smith, sales, Social CRM, Social media, thedigitalconsultant | Leave a comment

Why Pinning Is In Your Best Interest

Posted on April 30, 2012 by thedigitalconsultant

Those of us who are early adopters of Pinterest will have noticed a dramatic rise in activity from this social media channel in recent months. As the above chart from a recent Experian study shows, Pinterest has clearly captured the … Continue reading →

Posted in Business, Gadgets, Google, Marketing, Research, Social Media | Tagged 2012, Brand, Business, Experian, Facebook, Google Chrome, Internet marketing, Marketing, Modea, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

A Marketer’s Guide To Pinterest

Posted on April 30, 2012 by thedigitalconsultant

Source: MDG Advertising

Posted in Marketing, Social Media, Video | Tagged 2012, Marketing, Pinterest, Roger Smith, Social media, thedigitalconsultant | Leave a comment

Social Log-Ins Improve E-Commerce

Posted on April 12, 2012 by thedigitalconsultant

Using a social login and social sharing will increase engagement and conversion. According to a recent study by Monetate just under a half of all US consumers prefer to use a social log-in when creating a new or guest account … Continue reading →

Posted in Business, Marketing, Social Media, Web | Tagged 2012, Consumer, ecommerce, Facebook, Gigya, LinkedIn, Login, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 1 Comment

Wakey, Wakey

Posted on March 22, 2012 by thedigitalconsultant

Every now and then I come across an app that is really useful, engaging and provides an incentive to use it. Perhaps surprisingly, very few on the market fulfill all three of these fundamental requirements. Lufthansa‘s Anyawake app is one of the … Continue reading →

Posted in Business, Gadgets, Marketing, Mobile | Tagged 2012, Advertising, Airline ticket, Alarm clock, Android, App, Business, iPhone, iTunes, Lufthansa, Roger Smith, thedigitalconsultant, Travel | Leave a comment

Is Your Tweet Worth $5?

Posted on March 16, 2012 by thedigitalconsultant

The answer would appear to be yes according to this infographic from Imbue Marketing. And 63% of companies surveyed stated that social media had improved their marketing.

Posted in Marketing, Social Media, Uncategorized | Tagged 2012, Business, Facebook, Imbue Marketing, Internet marketing, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter | 2 Comments

Is the New Timeline Timely?

Posted on March 10, 2012 by thedigitalconsultant

At the end of this month those of us with Facebook business pages will be moved into ‘timeline mode’ whether we want it of not. If you are like me, you will have seized the nettle and made the transfer already. I … Continue reading →

Posted in Business, Google, Marketing, Social Media | Tagged 2012, Business, Dave Fleet, Facebook, Jay Baer, Landing page, Marketing, Page, Roger Smith, Small business, thedigitalconsultant, Timeline | 1 Comment

Multichannel Innovation in Mobile Marketing

Posted on February 24, 2012 by thedigitalconsultant

NET-A-PORTER’s Window Shop The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life. Net-A-Porter won and innovation in mobile marketing award at E-Consultancy’s Innovation Awards 2012

Posted in Business, Marketing, Mobile | Tagged 2012, awards, Innovation, IPad, Market, Mobile device, Mobile marketing, Mobile phone, Roger Smith, thedigitalconsultant | Leave a comment

Press My Jacket and Ferrari Clicking

Posted on February 17, 2012 by thedigitalconsultant

Here are a couple of new shopping ‘incentives’, one from the UK and another from Singapore. The first is a sensory sensation from McCain Foods. Creativity Online reports that to promote its new product Ready Baked Jackets, McCain Foods is tempting … Continue reading →

Posted in Marketing, Merchandising, Mobile | Tagged 2012, Baked potato, Bus stop, Glasgow, London, Manchester, McCain Foods, Odor, paypal, Potato, Roger Smith, singapore, thedigitalconsultant | Leave a comment

Think Big, Think Local

Posted on February 6, 2012 by thedigitalconsultant

Sometimes its is difficult to see the wood for the trees. The Web is a big place packed full of global opportunities but if current trends are to be believed, thinking ‘local’ is the best business approach. A ‘localised’ online … Continue reading →