Category Archives: Marketing

Stop The Spread Of Vacationitis

Posted on January 31, 2013 by thedigitalconsultant

The Hilton and The Onion; hardly a marriage made in heaven one would think, but based on this innovative campaign one would be wrong. Onion’s creative arm, Onion Labs have partnered with the hotel company to produce a web site that encourages … Continue reading →

Posted in Business, Humour, Marketing, Social Media, Web | Tagged 2013, Advertising, Business, Christmas, New York Times, Resort, Roger Smith, Social media marketing, The Onion, thedigitalconsultant, Travel and Tourism, United States, web | Leave a comment

In A Buying Mood – Pinterest Vs Facebook

Posted on November 29, 2012 by thedigitalconsultant

If you are selling something and planning to use social media to do so, does Facebook or Pinterest offer the best chance of delivering what you want? New research from Bizrate Insights has found that 69% of consumers who have visited Pinterest discovered something they then purchased … Continue reading →

Posted in Business, Marketing, Merchandising, Research, Social Media | Tagged 2012, Bizrate Insight, Brand, Business, ComScore, Consumer, ecommerce, Facebook, Pinterest, research, Retail, Roger Smith, Social media, survey, thedigitalconsultant | Leave a comment

Text, Buttons Or Banners – What Works Best?

Posted on November 25, 2012 by thedigitalconsultant

According to a post by Simon Penson of eConsultancy conversions from a corporate web site are best served by buttons, with the the traditional banners trailing a distant third. The research was conducted on a casino web site over a period of 12 months and with a … Continue reading →