Category Archives: Google

Why Pinning Is In Your Best Interest

Posted on April 30, 2012 by thedigitalconsultant

Those of us who are early adopters of Pinterest will have noticed a dramatic rise in activity from this social media channel in recent months. As the above chart from a recent Experian study shows, Pinterest has clearly captured the … Continue reading →

Posted in Business, Gadgets, Google, Marketing, Research, Social Media | Tagged 2012, Brand, Business, Experian, Facebook, Google Chrome, Internet marketing, Marketing, Modea, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

Should Your SEO Guru Vacate Their Throne?

Posted on March 29, 2012 by thedigitalconsultant

If you have been religiously over-hyping your keyword content in the hope of getting a higher search ranking then Google’s recent’s pronouncements should be of concern. Google is working on making SEO matter less important, or to put it another … Continue reading →

Posted in Email, Google, Search, Social Media, Web | Tagged 2012, Asia Pacific, Brand, Business, Gmail, google, infographic, Marketing and Advertising, Roger Smith, SEO, thedigitalconsultant | Leave a comment

Is the New Timeline Timely?

Posted on March 10, 2012 by thedigitalconsultant

At the end of this month those of us with Facebook business pages will be moved into ‘timeline mode’ whether we want it of not. If you are like me, you will have seized the nettle and made the transfer already. I … Continue reading →

Posted in Business, Google, Marketing, Social Media | Tagged 2012, Business, Dave Fleet, Facebook, Jay Baer, Landing page, Marketing, Page, Roger Smith, Small business, thedigitalconsultant, Timeline | 1 Comment

Share and Share Alike

Posted on December 31, 2011 by thedigitalconsultant

The dominance of Facebook and the rise of Google’s Chrome browser are two points of note in this infographic from AddThis. The use of Google+ for sharing seems to have lost momentum since the initial enthusiasm of its roll out. Sharing by … Continue reading →

Posted in Google, Mobile, Research, Social Media, Web | Tagged addthis, Facebook, google, Google Chrome, Japan, sharing, Social media, thedigitalconsultant, trends, Twitter, Web browser | Leave a comment

Beta and Beta

Posted on November 17, 2011 by thedigitalconsultant

Here’s the rub; Google Music was launched around the world yesterday with much fanfare but trying using it and you will join the majority of the global population in getting this message. Google music offers some 13 million songs to the lucky few who … Continue reading →

Posted in Google, Merchandising, Mobile, Social Media, Web | Tagged 2011, Android, Apple, Cloud computing, google, Google Music, iTunes, Roger Smith, Social network, thedigitalconsultant | Leave a comment

Are Search Engine Ranking Pages Becoming Irrelevant?

Posted on November 14, 2011 by thedigitalconsultant

If you felt secure in the knowledge that your web site ranked on the front page of Google or Bing search results and would therefore result in click-throughs, think again. A recent survey from Slingshot clearly demonstrates that users are now far less inclined to click … Continue reading →

Posted in Business, Google, Search, Social Media, Web | Tagged 2011, Bing, Clickthrough rate, CTR, Facebook, google, Optify, Roger Smith, Search engine results page, Slingshot, thedigitalconsultant, Web search engine | Leave a comment

First A Wave And Now Barely A Ripple

Posted on October 29, 2011 by thedigitalconsultant

How was your Google+ post shared and how influential was it? Google have just introduced Ripple which graphically displays how Google+ post activity unfolds. Another nice touch is the ability to see how these conversation develop over time by clicking on the ‘watch the spread … Continue reading →

Posted in Google, Research, Social Media | Tagged 2011, demographics, google, research, Ripple, Roger Smith, Searching, Social network, thedigitalconsultant | Leave a comment

Taking Flight

Posted on October 1, 2011 by thedigitalconsultant

The all-pervasive Google has ventured forth once again, this time providing a travel tool which no doubt has ambitions of future world domination. When Google bought ITA Software, a Cambridge, Massachusetts flight information software company, for $700 million, it was a … Continue reading →

Posted in Google, Publishing, Web | Tagged 2011, Boston, Business and Economy, California, google, ITA Software, Restaurant rating, Roger Smith, thedigitalconsultant, Zagat | Leave a comment

Ex Googlers Get More

Posted on July 26, 2011 by thedigitalconsultant

Click on infographic for larger version Clearly when it comes to venture capital, ex-Googlers fare best. Spare a thought for the struggling ex-Facebook staffers who have not managed to secure anywhere near the same level of funding. Related articles Googlers Are Shocked By How Much … Continue reading →