Category Archives: Email

Should Your SEO Guru Vacate Their Throne?

Posted on March 29, 2012 by thedigitalconsultant

If you have been religiously over-hyping your keyword content in the hope of getting a higher search ranking then Google’s recent’s pronouncements should be of concern. Google is working on making SEO matter less important, or to put it another … Continue reading →

Posted in Email, Google, Search, Social Media, Web | Tagged 2012, Asia Pacific, Brand, Business, Gmail, google, infographic, Marketing and Advertising, Roger Smith, SEO, thedigitalconsultant | Leave a comment

Mak’in Bacon

Posted on January 15, 2012 by thedigitalconsultant

Both SPAM and Bacon are ’meaty subjects’ and this is no coincidence. As this infographic demonstrates it would take a staggering 52,000 years to unsubscribe from all of the Bacon sent to the world’s in-boxes in one day. It is projected that Bacon will … Continue reading →

Posted in Email, Research | Tagged 2012, Bacon, Email, infographic, research, Roger Smith, Spam, thedigitalconsultant | Leave a comment

On The Shelf

Posted on September 23, 2011 by thedigitalconsultant

How effective is the links that you have shared? Looking for a longer ‘shelf life’ for your content? It might pay to use video as it has been reinforced yet again, that the internet has a very short attention span. … Continue reading →

Posted in Email, Media, Social Media, Video, Web | Tagged 2011, bit.ly, Facebook, HalfLife, Instant messaging, research, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter, YouTube | Leave a comment

New Publication – 12 Easy and Free Steps to Join the Digital Revolution

Posted on June 14, 2011 by thedigitalconsultant

How to Build an Online Presence and Save Money. International digital consultant Roger Smith explains the simple options for building a successful online presence and getting the best from social media and email. The e-publication covers: strategy online profiling and … Continue reading →

Posted in Email, Merchandising, Publishing, Social Media, Web | Tagged 12 easy steps, 2011, book, Business, Domain name, e-book, Facebook, Internet marketing, kindle, Marketing and Advertising, publication, Roger Smith, Social media, thedigitalconsultant, Twitter, YouTube | Leave a comment

It’s Simply Not (All) Cricket – Social Media In India

Posted on June 12, 2011 by thedigitalconsultant

An online survey of 2000 people from all walks of life in India has revealed that its population now spends more time on social media than they do on email. The Nielsen Company commissioned the survey which is shows that … Continue reading →

Posted in Email, Social Media, Web | Tagged 2011, Business and Economy, Facebook, India, Internet marketing, Nielsen Company, research, Social media, Tata Docomo, thedigitalconsultant | Leave a comment

The GeoSocial Universe – May 2011

Posted on May 25, 2011 by thedigitalconsultant

Note the importance of Skype in relation to its once wannabe owner, Facebook. Email remains a dominant force with 830 million users signed up to the top three providers. The chart also provides some context to the recent LinkedIn IPO. … Continue reading →

Posted in Email, Gadgets, Mobile, Social Media | Tagged 2011, Facebook, Geosocial, infographic, Initial public offering, JESS3, LinkedIn, Marketing, Roger Smith, Skype, Social network, thedigitalconsultant, Twitter, universe | 1 Comment

Time Is One Your Side – Part Two

Posted on April 28, 2011 by thedigitalconsultant

Social Media A recent ‘The Science of Timing’ seminar for Hubspot‘s Dan Zarella suggested the following optimum times (US times – Central and Eastern Standard Time Zones) to be engaged: Retweets of your content from Twitter 2-5 PM provides the … Continue reading →

Posted in Email, Social Media, Web | Tagged 2011, Business, Dan Zarrella, Facebook, google, Google Analytics, HubSpot, Internet marketing, Marketing, Marketing and Advertising, Online Communities, research, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

Time Is On Your Side – Part One

Posted on April 27, 2011 by thedigitalconsultant

Social and online media is all about engagement; more often than not in realtime. If you are posting on social media sites at times when your target audience are away doing something else then you have a problem. More of … Continue reading →

Posted in Email, Publishing, Web | Tagged 2011, Business, google, Google Analytics, Greasemonkey, Internet marketing, Marketing, Marketing and Advertising, Online Communities, research, Roger Smith, Social media, thedigitalconsultant, Twitter | Leave a comment

Eggs In Social Media Baskets

Posted on February 9, 2011 by thedigitalconsultant

Is Social Media worth the cost? Social media is a two-way communication medium and use it effectively businesses need to invest in listening capabilities that capture the activities of their existing or potential customers online. This more often than not … Continue reading →

Posted in Email, Social Media, Web | Tagged 2011, Business, Email, Facebook, ForeSee Results, Internet marketing, Marketing, Rate of return, research, Roger Smith, ROI, snail mail, Social media, study, thedigitalconsultant, Twitter, Website | Leave a comment

Is There Still A Place For Email In 2011?

Posted on January 9, 2011 by thedigitalconsultant

What is the place of email in 2011? Does it have a place? As this presentation shows, email is predicted to grow from 2.9 billion accounts to 3.8 billion by 2014. So although social networks are clearly the fastest growing … Continue reading →