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Category Archives: Business
Social CRM A No-Brainer
There remains a common tendency to say ‘social’ and think ‘marketing’ but the social revolution of the past decade is broader than this narrow confine. As the infographic below demonstrates the social customer of today is looking to ‘participate’ all … Continue reading
Why Pinning Is In Your Best Interest
Those of us who are early adopters of Pinterest will have noticed a dramatic rise in activity from this social media channel in recent months. As the above chart from a recent Experian study shows, Pinterest has clearly captured the … Continue reading
Posted in Business, Gadgets, Google, Marketing, Research, Social Media
Tagged 2012, Brand, Business, Experian, Facebook, Google Chrome, Internet marketing, Marketing, Modea, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter
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How Fortune 500 Companies Choose To Use Social Media
Posted in Business, Data, Social Media
Tagged 2012, Facebook, google, infographic, Pinterest, Roger Smith, Social media, thedigitalconsultant, Twitter
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Social Log-Ins Improve E-Commerce
Using a social login and social sharing will increase engagement and conversion. According to a recent study by Monetate just under a half of all US consumers prefer to use a social log-in when creating a new or guest account … Continue reading
Posted in Business, Marketing, Social Media, Web
Tagged 2012, Consumer, ecommerce, Facebook, Gigya, LinkedIn, Login, Roger Smith, Social media, Social network, thedigitalconsultant, Twitter
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The Early QR Code Catches The Worm
Want to capture the attention of those busy commuters and convince them to shop with you? Here’s what Tesco did in Korea, redefining the meaning of ‘grocery shopping’ for today’s generation. Using Smartphone technology it is providing QRCodes for items. … Continue reading
Posted in Business, Merchandising, Mobile
Tagged 2012, Business, Grocery store, Home Plus, Korea, Marketing, Online shopping, QR code, Retail, Roger Smith, Smartphone, supermarket, Tesco, thedigitalconsultant
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Wakey, Wakey
Every now and then I come across an app that is really useful, engaging and provides an incentive to use it. Perhaps surprisingly, very few on the market fulfill all three of these fundamental requirements. Lufthansa‘s Anyawake app is one of the … Continue reading
Posted in Business, Gadgets, Marketing, Mobile
Tagged 2012, Advertising, Airline ticket, Alarm clock, Android, App, Business, iPhone, iTunes, Lufthansa, Roger Smith, thedigitalconsultant, Travel
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Is the New Timeline Timely?
At the end of this month those of us with Facebook business pages will be moved into ‘timeline mode’ whether we want it of not. If you are like me, you will have seized the nettle and made the transfer already. I … Continue reading
Posted in Business, Google, Marketing, Social Media
Tagged 2012, Business, Dave Fleet, Facebook, Jay Baer, Landing page, Marketing, Page, Roger Smith, Small business, thedigitalconsultant, Timeline
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Multichannel Innovation in Mobile Marketing
NET-A-PORTER’s Window Shop The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life. Net-A-Porter won and innovation in mobile marketing award at E-Consultancy’s Innovation Awards 2012
Posted in Business, Marketing, Mobile
Tagged 2012, awards, Innovation, IPad, Market, Mobile device, Mobile marketing, Mobile phone, Roger Smith, thedigitalconsultant
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Think Big, Think Local
Sometimes its is difficult to see the wood for the trees. The Web is a big place packed full of global opportunities but if current trends are to be believed, thinking ‘local’ is the best business approach. A ‘localised’ online … Continue reading
