Category Archives: Business

Not Another Brick In The Wall – A Lesson For All Brand Managers In A Digital World

The leaked internal report from the New York Times details the digital health of the publication and has a number of pointers that any brand manager should be taking note of. Cultural change seems to be one of the main … Continue reading

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Big (Data) Does Not Always Mean Better

“Big data naturally appeals to many data geeks, high-priced consulting firms, and IT professionals” says Dr Mark Kotkin, former Director of Consumer Reports and now a market research consultant. The essence of his recent article on Big Data is that data big … Continue reading

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That’s The Way The Bitcoin Crumbles

Is Bitcoin imploding? It’s a question that needs to be asked. Source: TheDigitalConsultant In the past few weeks we have had the Mt. Gox Bitcoin exchange go ‘belly up’ in a rather spectacular fashion. It reportedly lost 750,000 Bitcoins, blaming … Continue reading

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