The Hilton and The Onion; hardly a marriage made in heaven one would think, but based on this innovative campaign one would be wrong.
Onion’s creative arm, Onion Labs have partnered with the hotel company to produce a web site that encourages a worker to diagnose their ills and recommends vacations as a ‘prescription’.
I can particularly emphasise with the malady ‘Acute Retinal Monitoritis‘ ! The viewer has the ability to download a large or small version of each symptom for their office cubicle or share same through social media.
Yellow Post-It Fever doesn’t look too pleasant either.
“We are particularly targeting working professionals. It’s becoming harder and harder to switch off work, harder for people to think about and plan vacations. This time of year is popular for people to plan vacation travel. When they come through Christmas, they think ahead for the year, think about where they might go.”
It all goes to prove that when it comes to advertising a little humour goes a long way; in this case hopefully a long way away from a cluttered desk and a frenetic office.